JOB DESCRIPTION OF PERFORMANCE MARKETING SPECIALIST

OVERVIEW:- We are looking for a results-driven Performance Marketing Specialist with expertise in healthcare marketing to plan, execute, and optimize paid campaigns across digital platforms. The ideal candidate should understand patient acquisition funnels, healthcare compliance, and how to build trust-driven campaigns that deliver measurable ROI.

KEY RESPONSIBILITIES

· Plan, manage, and optimize paid campaigns across Google Ads, ,DV 360 and other channels.

· Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.

· Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.Optimize landing pages, ad creatives, and funnels for conversion rate improvement.

· Work closely with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.

· Ensure all campaigns comply with healthcare advertising regulations (Google’s healthcare ad policy, Meta restrictions, HIPAA/GDPR).Implement remarketing & retargeting strategies to engage potential patients.

· Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).Stay updated on healthcare digital marketing trends, tools, and compliance policies.

REQUIREMENTS

· Bachelor’s/Master’s in Marketing, Business, or related field.

· 3-6 years of proven experience in performance marketing, preferably in healthcare or medical services.

· Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.

· Experience with lead generation, funnel optimization, and conversion tracking. Understanding of healthcare patient journey & compliance norms.

· Excellent analytical skills and ability to interpret campaign data into actionable insights. Strong communication and collaboration skills.

· .Preferred Skills Certification in Google Ads / Facebook Blueprint. Experience with healthcare CRM or patient management systems.

· Knowledge of marketing automation platforms).Ability to handle multi-location healthcare campaigns (clinics, hospitals, doctors).

Pay: ₹30,000.00 - ₹90,000.00 per month

Work Location: In person

Performance Marketing Specialist (Digital Marketing)

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