Performance Marketing Specialist

We are looking for a data-driven Performance Marketing Specialist to join our team in a fully remote capacity. This role is unique as it requires a hybrid expert who is equally comfortable managing high-scale paid advertising campaigns as they are executing long-term SEO strategies.

You will be responsible for driving growth across both our diverse portfolio of client projects and our internal in-house initiatives.

Key Responsibilities

1. Paid Media Management (Ads)

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.
• Manage daily budgets, bid strategies, and audience targeting to ensure maximum ROI/ROAS.
• Conduct continuous A/B testing of ad copies, creatives, and landing pages.
• Monitor KPIs and provide detailed weekly/monthly performance reports.

2. Search Engine Optimization (SEO)

• Perform comprehensive keyword research and analysis to identify growth opportunities for clients and in-house brands.
• Execute On-page SEO (meta tags, content optimization, internal linking) and Technical SEO (site speed, crawlability, schema).
• Develop and implement Off-page strategies and high-quality backlink building.
• Stay updated on search engine algorithm changes to ensure sustainable organic rankings.

3. Strategy & Analytics

• Collaborate with the creative team to develop high-converting ad visuals and copy.
• Utilize tools like Google Analytics (GA4), Search Console, and SEMrush/Ahrefs to track user behavior and conversion funnels.
• Translate complex data into actionable insights for both internal stakeholders and clients.

Required Skills & Qualifications

• Experience: 3+ years of proven experience in Performance Marketing (Ads + SEO).
• Technical Proficiency: Deep knowledge of Google Ads Manager, Meta Ads Manager, and SEO suites (SEMrush, Ahrefs, or Moz).
• Analytical Mindset: Strong ability to interpret data, identify trends, and make data-backed decisions.
• Communication: Excellent written and verbal communication skills for client reporting and internal collaboration.
• Self-Management: As this is a Work from Home role, you must be highly disciplined, proactive, and capable of meeting deadlines independently.

Why Join Us?

• 100% Remote: Work from the comfort of your home.
• Diverse Portfolio: Gain experience across multiple industries by working on both client-facing and internal projects.
• Growth Opportunity: We value innovation and encourage testing new strategies and tools.

How to Apply: Please submit your resume along with a brief portfolio or case study highlighting your most successful Ad campaigns and SEO rankings.

Pay: From ₹20,000.00 per month

Work Location: Remote