Performance Marketing Specialist - Emerging Brands & Markets
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
We are looking for a data-driven performance marketer who wants to grow with us — and who isn't afraid to move to the mountains to do it.
Based in Bolzano, South Tyrol (one of Europe's most stunning alpine regions), this mid-level role sits at the intersection of paid media, SEO, and analytics. You'll drive customer acquisition for our emerging brands — Wild Country, LaMunt, Evolv, and Blackroll — and lead performance initiatives in high-potential markets including the United States and Poland.
You'll work closely with external agencies, internal brand teams, and international stakeholders across a fast-moving, multi-brand digital commerce environment.
Tasks & responsibilities:
- Own and coordinate paid media campaigns across Google Ads, Meta Ads, and affiliate channels — from briefing agencies through to daily performance monitoring
- Analyze campaign data daily: spot trends, flag anomalies, identify growth opportunities, and act on them
- Drive acquisition KPIs — ROAS, CPA, CTR, CPC, conversion rate — with a clear focus on measurable outcomes
- Support SEO performance across emerging markets: technical and on-page optimization, keyword research, SERP monitoring, and agency collaboration
- Manage affiliate marketing activities to support revenue and new customer acquisition
- Build weekly and monthly performance reports with actionable recommendations for internal stakeholders
- Collaborate with brand, content, CRM, and creative teams on asset development, ad testing, and landing page optimization
- Support tracking and attribution infrastructure: pixels, events, UTMs, measurement frameworks
- Contribute to A/B testing across ads, audiences, and landing pages
Profile:
- 2–5 years of hands-on experience in digital or performance marketing
- Proficiency in Google Ads and Meta Ads — you know your way around a campaign structure and a dashboard
- Solid understanding of SEO fundamentals: on-page, technical, keyword strategy
- Fluency in performance metrics: ROAS, CPA, CTR, CPC — numbers are your native language
- Strong GA4 knowledge
- Business-level English — you'll work in an international environment daily
- An analytical, detail-oriented mindset combined with a proactive attitude
- Comfort operating across multiple brands, markets, and time zones simultaneously
Nice to have: - Familiarity with the US market — consumer behavior, platforms, seasonality
- Google Ads or Meta Blueprint certifications
- Experience with SEO tools (Search Console, SEMrush, Ahrefs)
- Looker Studio or comparable BI/reporting tools
- A/B testing experience
Why Bolzano?
This role is based at Oberalp Group headquarters in Bolzano, South Tyrol — a bilingual city at the foot of the Dolomites, consistently ranked among Italy's best places to live. If you've ever wanted to ski before work, trail run after it, or simply live somewhere that doesn't feel like a compromise — this is it. We welcome international candidates and are happy to support relocation.
If you are interested to work in a challenging, international and dynamic environment then apply now!