Performance Marketing Specialist

PERFORMANCE MARKETING SPECIALIST

Remote (Work From Home) | Full-Time | Flexible Schedule | Min. 1 Year Experience

ABOUT THE ROLE

We are looking for a results-driven Performance Marketing Specialist to join our growing remote team. You will own end-to-end paid media campaigns across Google Ads and Meta Ads for e-commerce clients, drive measurable growth and serve as the primary point of contact for clients.

KEY RESPONSIBILITIES

• Plan, launch and manage paid campaigns on Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook & Instagram) for e-commerce clients
• Conduct keyword research, audience targeting, A/B testing and ongoing bid optimization to maximize ROAS and reduce CAC
• Monitor daily campaign performance, identify trends and make data-backed optimizations proactively
• Build and present weekly/monthly performance reports with clear insights and recommendations to clients
• Serve as the primary client-facing point of contact - manage calls, respond to queries promptly and maintain strong working relationships
• Collaborate with creative and content teams to develop high-converting ad copies, creatives and landing page strategies
• Stay up to date with platform changes, algorithm updates and industry best practices

REQUIREMENTS

• Minimum 1 year of hands-on experience managing Google Ads and Meta Ads campaigns
• [MUST HAVE] Prior experience working with e-commerce brands - direct-to-consumer, Shopify or marketplace experience preferred
• [MUST HAVE] Strong client communication and client handling skills - ability to manage expectations, present data clearly and build trust
• Proficient in Google Analytics (GA4), Meta Business Manager and Google Merchant Center
• Comfortable working independently with minimal supervision in a remote setup
• Strong analytical mindset with the ability to translate data into actionable strategies
• Excellent written and verbal communication skills in English

NICE TO HAVE

• Google Ads or Meta Blueprint certifications
• Experience with marketing automation or CRM tools (Klaviyo, HubSpot)
• Familiarity with CRO and landing page tools

WHAT WE OFFER

• 100% work from home
• Flexible schedule
• Growth opportunities
• Collaborative remote team

Pay: ₹20,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Provident Fund
• Work from home

Application Question(s):

• Have you previously handled Google Ads & Meta Ads for any E-commerce Brands?
• Have you handled direct client communication, including calls and reporting? How many clients were you managing at a time?
• This position offers a fixed compensation of ₹20,000 per month. Are you comfortable with this pay and would you like to proceed with the application?

Experience:

• Performance marketing: 1 year (Required)

Work Location: Remote