Key Responsibilities :

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, X (Twitter), and other relevant platforms.
Generate qualified leads for Mobile App Development, Web Development, and IT Services.
Manage campaign budgets, audience targeting, retargeting, A/B testing, and conversion optimization.
Monitor and improve key marketing metrics including CTR, CPC, CPL, CPA, Conversion Rate, ROAS, and ROI.
Generate Marketing Qualified Leads (MQLs) and support business growth initiatives.
Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
Utilize AI tools for content creation, ad copy generation, campaign optimization, keyword research, automation, reporting, and audience analysis.
Support SEO initiatives including keyword research, website optimization, technical SEO, and organic growth strategies.
Create SEO-friendly content for websites, blogs, landing pages, case studies, and service pages.
Manage social media campaigns, content calendars, brand awareness activities, and lead generation initiatives.

Skills & Requirements :

Must have 02 + yrs of experience in Performance Marketing and Lead Generation.
Bachelor's or Master's Degree in Marketing, Digital Marketing, Business Administration, IT, or related field.
Prior experience in a Mobile App Development or IT Services company is highly preferred.
Good understanding of Marketing Funnels, Conversion Optimization, Audience Segmentation, Remarketing, Lead Nurturing, Growth Marketing.
Knowledge of SEO, Technical Content Writing, Social Media Marketing, or AI Marketing.
Hands-on experience with AI tools such as ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and other AI-powered marketing platforms.

Work Location: In person

Performance Marketing Specialist