Performance Marketing Specialist (Google Ads & Meta Ads Expert)

Location: Phase-8B, Mohali (On-site)
Experience Required: 2-4 years
Employment Type: Full-Time, Permanent
Shift: 6:00 AM – 3:00 PM
Interview Mode: Face-to-Face (F2F)
Immediate Joiners Preferred

Job Overview

We are looking for a results-driven Performance Marketing Specialist with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid campaigns to generate high-quality leads and maximize ROI.

Key Responsibilities

• Plan, create, and manage campaigns across:
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• Perform keyword research, audience targeting, and competitor analysis
• Optimize campaigns regularly for:
• CTR, CPC, CPA, ROAS
• Conversion rate improvement
• Set up and manage:
• Conversion tracking (Google Tag Manager, GA4, Meta Pixel)
• Remarketing and retargeting campaigns
• Analyze campaign performance and prepare weekly/monthly reports
• Conduct A/B testing for ad creatives, copies, and landing pages
• Work closely with design and content teams for ad creatives
• Manage budgets efficiently and scale profitable campaigns
• Stay updated with latest trends, algorithm changes, and ad policies

Required Skills:-

• Proven experience in:
• Google Ads (minimum 2–4 years)
• Meta Ads Manager
• Strong understanding of:
• Bidding strategies (Manual CPC, Max Conversions, tCPA, tROAS)
• Audience segmentation & funnel strategy
• Hands-on experience with:
• Google Analytics (GA4)
• Google Tag Manager
• Conversion tracking & pixel setup
• Ability to analyze data and make data-driven decisions
• Good understanding of landing page optimization
• Strong communication and reporting skills

Preferred Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field
• Experience with SaaS / Lead Generation / Service-based businesses
• Google Ads Certification
• Experience in tools like:
• SEMrush / Ahrefs
• AI Tools for Marketing
• Basic knowledge of SEO & CRO

Key Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click-Through Rate (CTR)

Lead Quality & Volume

How to Apply

Interested candidates can share their updated resume along with their portfolio or case studies at sidakpreet@xtecglobal.com.

Email Subject Line:
Application for Performance Marketing Specialist – [Your Name]
Contact-82880-19766

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person