Performance Marketing Specialist

About TransFunnel

TransFunnel is one of the fastest-growing Marketing Automation & CRM Consulting companies, delivering ROI-driven RevOps, CRM implementation, and growth solutions to clients across 16+ countries.

As a HubSpot Elite Partner and trusted partner for Salesforce and Adobe, we also work extensively with platforms like Drift, Segment, Freshworks, Monday.com, Intercom, and Zoho.

We help B2B, SaaS, and D2C brands scale through automation, strategy, and digital transformation and are now entering our next phase of global growth.

Company Focused Angle (www.transfunnel.com)

Job Role

Location: Bangalore
Experience Required: 4 To 7 Years
Employment Type: Full-Time

We are looking for a Performance Marketing Specialist with a minimum of 3 years of relevant experience who can plan, execute, and optimize paid digital campaigns to drive high-quality leads and measurable business outcomes. The ideal candidate should be data-driven, hands-on, and focused on ROI rather than vanity metrics.

Key Responsibilities

Campaign Management

• Plan and manage paid campaigns across:
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• Execute lead generation campaigns aligned with business and sales goals
• Optimize campaigns for CPL, CAC, and lead quality

Performance Optimization

• Monitor daily performance and optimize:
• Keywords, audiences, bids, creatives, and budgets
• Run A/B tests on ad copies, creatives, and landing pages
• Improve conversion rates across the marketing funnel

Analytics & Reporting

• Track and analyze campaign performance using:
• Google Analytics (GA4)
• Google Tag Manager
• Ad platform dashboards
• Ensure accurate conversion tracking and attribution
• Prepare weekly and monthly performance reports with actionable insights and recommendations

Collaboration

• Work closely with content, design, sales, and tech teams
• Align marketing campaigns with sales funnel requirements
• Support landing page optimization and CRO initiatives

Must-Have Skills & Experience

• Minimum 3 years of relevant experience in performance marketing
• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads
• Strong understanding of performance marketing metrics (CPL, CAC, ROAS, ROI)
• Proven experience in lead generation campaigns
• Analytical mindset with the ability to interpret data and take action
• Basic understanding of landing page optimization and conversion rate optimization (CRO)

Good to Have

• B2B or SaaS marketing experience
• Experience with CRM tools like HubSpot
• Knowledge of A/B testing and CRO tools
• Understanding of long sales cycles and lead nurturing

Growth & Benefits

• Clear career progression and advancement opportunities
• Continuous learning through training, workshops, and mentorship
• Exposure to diverse and challenging projects
• Competitive compensation with performance-based incentives
• Flexible work arrangements supporting work-life balance
• Opportunity to contribute to impactful and meaningful work

Our Culture

• Positive, inclusive, and supportive work environment
• Open and transparent communication
• Employee recognition and appreciation programs
• Team-building and social engagement activities
• Commitment to diversity, innovation, and social responsibility

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Benefits:

• Provident Fund

Work Location: In person