Performance Marketing Specialist

Job Description

• Develop, implement, and manage pay-per-click (PPC) strategies across major Search Engines (Google etc) and Social Media platforms (Facebook, Instagram, TikTok, LinkedIn, Spotify, etc.).
• Take full ownership of assigned paid search and paid social campaigns to deliver on KPIs and performance goals.
• Plan and build marketing campaigns, including keyword strategy, audience targeting, ad copywriting, creative direction, display ads, and structuring effective ad groups.
• Prepare campaign and marketing proposals for clients.
• Conduct day-to-day management of PPC accounts across platforms such as Google Ads, Bing Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and others.
• Track, measure, and analyze campaign data to identify optimization opportunities aligned with client objectives.
• Utilize tools such as Google Tag Manager, Google Analytics, and other tracking platforms to measure performance accurately.
• Ensure website and landing pages follow UX/UI best practices and are optimized to achieve the best possible conversion rates.
• Provide daily campaign updates, and/or alerts, and weekly and monthly performance reports to internal stakeholders and clients, including presentation of insights and recommendations.
• Collaborate with Account Management, Sales, Graphics, and Web teams to enhance overall client support and elevate Search/Social campaign performance.

Requirements

• 2–3 years of hands-on experience managing PPC campaigns across Search, Display, and Social platforms.
• Strong working knowledge of Google Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, and other major ad platforms.
• Proficient in running various campaign types (Search, Display, YouTube, Remarketing, etc.).
• Experience with Google Tag Manager, Google Analytics, and other tracking tools.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Able to work independently, meet deadlines, and manage multiple campaigns simultaneously.
• Performance-driven mindset with good problem-solving abilities.
• Positive attitude, detail-oriented, and customer-focused.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) is an advantage.
• Certification in Google Ads, Google Analytics, Facebook Blueprint, or related platforms is a plus.
• Take full ownership of assigned paid search and paid social campaigns to deliver on KPIs and performance goals.
• Plan and build marketing campaigns, including keyword strategy, audience targeting, ad copywriting, creative direction, display ads, and structuring effective ad groups.
• Prepare campaign and marketing proposals for clients.
• Conduct day-to-day management of PPC accounts across platforms such as Google Ads, Bing Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and others.
• Track, measure, and analyze campaign data to identify optimization opportunities aligned with client objectives.
• Utilize tools such as Google Tag Manager, Google Analytics, and other tracking platforms to measure performance accurately.
• Ensure website and landing pages follow UX/UI best practices and are optimized to achieve the best possible conversion rates.
• Provide daily campaign updates, and/or alerts, and weekly and monthly performance reports to internal stakeholders and clients, including presentation of insights and recommendations.
• Collaborate with Account Management, Sales, Graphics, and Web teams to enhance overall client support and elevate Search/Social campaign performance.

Job Type: Full-time

Work Location: Remote