Performance Marketing Specialist
- REQ-10115611
- 04/06/2026
- Brand Management
- Sydney, Australia
- ING Bank
ING Australia, Canstar’s Bank of the Year for seven consecutive years, is looking for an experienced Performance Marketing Specialist to own and drive our performance marketing program. This is a pivotal role within our Growth tribe, responsible for delivering data-led acquisition strategies that directly contribute to business growth.
You’ll join a high-performing, collaborative team where innovation, experimentation and continuous optimisation are at the heart of everything we do. We’re looking for someone who combines commercial acumen with deep channel expertise—someone who can confidently translate insights into action and deliver measurable results across paid search, affiliate and programmatic channels.
As a subject matter expert, you’ll take ownership across the full campaign lifecycle—from planning and implementation through to optimisation, tracking and reporting. You’ll work closely with digital specialists, product marketers and external partners, bringing a strong point of view and a test-and-learn mindset to constantly improve performance.
If you’re naturally curious, thrive in a fast-paced environment, and want to make a tangible impact in a business that values bold thinking and smart execution, this is your opportunity.
What you’ll do…
- Own the end-to-end performance marketing strategy, aligned to acquisition and growth targets
- Plan, execute and optimise campaigns across key platforms (Google, Meta, SA360, DV360, Campaign Manager)
- Monitor and continuously improve in-channel performance to maximise ROI and conversions
- Deliver clear, data-led reporting and insights via dashboards and stakeholder forums
- Manage and grow key partner relationships (Google, Meta, affiliates) to unlock new opportunities
What are we looking for?
- Exceptional hands-on experience with Google Marketing Platform tools and Meta advertising
- 3–4 years’ experience in performance marketing (agency or in-house)
- Proven ability to run test-and-learn programs and optimise based on insights
- Confident stakeholder manager, able to influence and collaborate across teams
- Data-driven mindset with experience in analytics tools (e.g. Adobe) and industry best practice
What’s in it for you?
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT Day to volunteer on approved sustainability activity
About Us
At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.
Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.
We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace (opens in new window) where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply
Sounds like your kind of vibe? We can’t wait to hear from you!
(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)
ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.
Need more?
Contact: Skye Griffiths on skye.griffiths@ing.com (opens in new window)
For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com (opens in new window)
Applications close 15 June
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ING Recruitment team
ING’s vision is to unlock our people’s full potential through our inclusive culture where everyone has the opportunity to develop and have impact for our customers and society. To achieve this vision, our policies support diversity, equity, and inclusion. As an equal opportunity employer, we do not tolerate discrimination of any kind with regard to age, gender, gender identity, cultural background, experience, religion, race, ethnicity, disability, family responsibilities, sexual orientation, social origin, or any other status protected by applicable law. If you require any assistance or if we can accommodate you in any way when participating in our application and/or interview process, please email the recruiting contact listed for the relevant position. We will be happy to work with you to ensure a fair and accessible process. Read more about our commitment to diversity, inclusion and belonging here.