Performance Marketing Specialist

Patronscan is a technology company focused on identity verification, access control, public safety, and operational intelligence. Our platform helps businesses across nightlife, retail, logistics, gaming, hospitality, campuses, and other industries reduce risk, improve compliance, and create safer environments.

We are a fast-moving, entrepreneurial company with a strong focus on execution, innovation, and measurable business outcomes. Our team values curiosity, accountability, and continuous improvement. We move quickly, test constantly, and focus on work that drives real results.

As we continue to scale our inbound marketing engine and expand, we are looking for a Performance Marketing Specialist to help lead the next stage of growth.

The Opportunity

This role is focused on one thing above all else: Generating qualified inbound pipeline.

You will own and optimize the systems that drive inbound demand generation across paid media, landing pages, conversion optimization, attribution, and marketing analytics.

We are looking for someone who understands modern B2B SaaS demand generation and knows how to combine:

• performance marketing
• analytics
• CRO
• AI-driven search trends
• testing
• attribution
• funnel optimization

You will work closely with leadership, sales, brand + content marketing, and external partners to scale qualified lead generation while improving efficiency and conversion performance across the entire funnel.

What You’ll Own

Paid Media Strategy & Execution

• Manage and optimize paid advertising campaigns across:
  • Google Ads
  • Meta
  • Reddit
  • emerging platforms including ChatGPT advertising
• Scale spend responsibly while improving lead quality and efficiency
• Build and optimize retargeting and audience segmentation strategies
• Continuously test creative, messaging, landing pages, and targeting
Monitor CAC, CPL, conversion rates, and pipeline attribution

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Conversion Rate Optimization (CRO)

• Analyze website and landing page performance
• Improve conversion pathways across the inbound funnel
• Develop and execute A/B testing strategies
• Identify friction points and opportunities for improvement
Collaborate on landing page development and optimization

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Inbound Demand Generation

• Drive growth in qualified inbound demo requests and SQLs
• Partner with content and SEO resources to align campaigns with high-intent traffic opportunities
• Support vertical expansion campaigns across multiple industries
Develop campaign strategies aligned with business goals and revenue targets

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Analytics & Attribution

• Build reporting frameworks and dashboards
• Improve marketing attribution accuracy
• Monitor funnel performance and identify optimization opportunities
• Translate data into actionable recommendations
• Present performance insights and growth opportunities to leadership

HubSpot & Marketing Operations Collaboration

• Work closely with the sales and marketing team to optimize and improve HubSpot reporting and workflows
• Support campaign tracking and attribution integrity
• Help improve lifecycle management and lead flow processes
• Ensure marketing data quality and operational consistency

What Success Looks Like

This role is highly outcome-oriented. Success in this role will be measured by:

• Qualified inbound lead growth
• SQL generation
• Conversion rate improvements
• CAC efficiency
• Pipeline attribution accuracy
• Landing page performance
• Paid media ROI
• Marketing-sourced revenue growth

What We’re Looking For

Required Experience

• 3–5+ years in performance marketing, demand generation, or growth marketing
• Experience creating, optimizing, and managing meaningful paid media budgets
• Strong understanding of B2B SaaS marketing
• Hands-on experience with:
  • Google Ads
  • Meta Ads
  • analytics platforms
  • conversion tracking
  • attribution
  • landing page optimization
• Experience using HubSpot or similar CRM/marketing automation platforms
• Strong analytical and reporting skills
• Ability to prioritize high-impact activities in a fast-moving environment

Strongly Preferred

• Experience with SEO and AI-search optimization concepts
• Experience scaling inbound-driven businesses
• Familiarity with CRO frameworks and testing methodologies
• Experience working with sales teams and revenue operations
• Comfort working in lean, entrepreneurial environments
• Experience in multi-vertical B2B marketing

What Kind of Person Thrives Here

You will likely thrive in this role if you:

• care about outcomes more than activity
• are highly curious and analytical
• enjoy testing and iteration
• move quickly without waiting for perfect information
• can balance strategy and execution
• are comfortable operating with autonomy
• enjoy building systems and improving performance over time

This is a role for someone who wants to have a meaningful impact on a growing business and help shape the future of a modern inbound marketing engine.

Why Join Us

• High-impact role with direct visibility into company growth
• Opportunity to help shape the future of inbound marketing
• Fast-moving and entrepreneurial culture
• Strong product-market fit in growing industries
• Opportunity to work across multiple industries and markets
• Flexibility and autonomy
• Collaborative leadership team focused on execution and growth

If you are excited about building scalable inbound growth systems and want to help drive measurable business impact, we would love to hear from you.