Performance Marketing Specialist

Must Have Skills

• Hands-on experience with Google Ads
• Search Ads
• Display Ads
• Performance Max
• Shopping Ads
• YouTube Ads
• Hands-on experience with Meta Ads
• Facebook Ads
• Instagram Ads
• Lead Generation Campaigns
• E-commerce Campaigns
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion Tracking Setup
• Pixel & Event Tracking
• Audience Creation & Remarketing
• Landing Page Optimization
• A/B Testing
• Campaign Budget Management
• KPI Monitoring (ROAS, CPA, CPL, CAC, CTR)

Good to Have

• Amazon Ads
• TikTok Ads
• LinkedIn Ads
• Shopify Marketing
• Ecommerce Marketing Experience
• SEO Fundamentals
• Marketing Automation Tools (HubSpot, Zoho, etc.)

Key Responsibilities

• Plan, launch and optimize Google Ads and Meta Ads campaigns.
• Manage lead generation and ecommerce advertising campaigns.
• Set up and maintain GA4, GTM, Pixels, and conversion tracking.
• Analyze campaign performance and improve ROAS.
• Conduct keyword research, audience research, and competitor analysis.
• Perform A/B testing of creatives, audiences, and landing pages.
• Prepare weekly and monthly performance reports.
• Coordinate with design and development teams for landing pages and creatives.
• Scale successful campaigns while maintaining target CPA and ROAS.

Pay: ₹20,251.34 - ₹40,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person