Performance Marketing Specialist

Designation - Assistant Manager - Performance Marketing

Company Name: Footprints Child care Private Limited (https://www.footprintseducation.in)

Experience : 4 To 6 Years

Salary Offered: 6 LPA CTC to 8 LPA CTC

Timings - 9AM-6.30PM

Working Days - Monday to Friday

Education Qualifications: Any Graduate

Job Location: Bhutani Techno Park, Sec - 127 Noida

Job Purpose :

We are looking for a Performance Marketing Specialist with strong expertise in Google Ads and Meta Ads to drive lead generation, campaign optimization, and ROI-focused digital marketing initiatives. The candidate should have hands-on experience managing annual ad spends of ₹1 Cr+ and strong knowledge of AI-powered marketing tools, analytics, and tracking systems.

Key Responsibilities:

1. Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms.

2. Manage audience targeting, bidding, creatives, landing pages, and campaign performance.

3. Improve CPL, CAC, CTR, ROAS, and lead quality through continuous optimization.

4. Use AI tools like ChatGPT, Gemini, Claude, Meta Advantage+, and Google AI features for automation and campaign scaling.

5. Analyze campaign performance and prepare actionable reports.

6. Manage tracking and attribution using GA4, GTM, Meta Pixel, and Conversion API (CAPI).

7. Handle budget allocation and maximize ROI across campaigns and geographies.

Required Skills

1. 4+ years of experience in Performance Marketing.

2. Strong hands-on experience in Google Ads (PPC) and Meta Ads.

3. Experience managing ₹1 Cr+ annual ad budgets.

4. Good understanding of GA4, GTM, Meta Pixel, CAPI, attribution models, and event tracking.

5. Knowledge of A/B testing, CRM integrations, landing page optimization, and automation tools.

6. Strong analytical, reporting, and communication skills.

Interested candidates may share their resumes at bharti.garg@footprintseducation.in or WhatsApp at +91 70420 66825

Pay: Up to ₹800,000.00 per year

Benefits:

• Provident Fund

Application Question(s):

• How many years of experience do you have in Performance Marketing?
• Which AI tools have you used in performance marketing?
• Which KPIs do you usually track on google and meta both?
• What is your notice period?
• Current CTC?
• Expected CTC?
• Current Location?

Work Location: In person