Performance Marketing Specialist

Responsibilities:

• Develop and execute comprehensive SEO and SEM strategies to improve organic and paid search visibility.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, and other relevant platforms.
• Analyze campaign performance using data-driven insights to optimize ROI and target audience reach.
• Stay updated on the latest digital marketing trends and best practices in SEO, SEM, and social media advertising.
• Generate comprehensive performance reports and communicate key metrics to stakeholders.
• Collaborate with the sales and marketing team to ensure alignment and campaign effectiveness.
• Utilize Zoho Marketing Suite to manage and analyze marketing activities. (Experience a plus)

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person