Product Innovation Marketing Coordinator
Job Description
Turn ideas into experiences. Shape what our guests will feel, remember, and love.
Live your ambition. Lead with impact
Join us in Genoa as Product Innovation Marketing Coordinator, where creativity meets execution and innovation becomes experience.
You will play a pivotal role in bringing Costa’s product innovations to life—transforming ideas into meaningful, distinctive stories that guests can feel across every touchpoint.
In this role, you will help shape how our brand evolves, ensuring that every innovation is not only launched, but truly experienced—creating emotional connections and reinforcing what makes Costa unique in the world of travel.
- From Product Innovation to Compelling Stories
Contribute to the development of product innovation concepts by providing market and consumer insights, ensuring a strong focus on brand differentiation. Translate selected innovations into clear, structured and engaging narratives, consistent with Costa’s brand identity and campaign frameworks, in close alignment with Brand & Advertising
- Integrated Activation & Guest Experience Consistency
Plan and execute integrated communication and activation initiatives across onboard and offboard channels (digital, physical and experiential). Ensure consistency, quality and coherence of messaging across all guest touchpoints, working closely with Product and Operations to align the designed experience with its communication
- End-to-End Execution & Cross-Functional Orchestration
Coordinate the full lifecycle of marketing delivery—from asset creation (content, onboard materials, digital touchpoints and activations) to rollout across markets. Manage stakeholders, timelines and deliverables, partnering with Go-to-Market teams to enable effective distribution, and monitor performance of initiatives to identify optimization opportunities and strengthen brand impact
What Makes You Unique
- You bring 5–8 years of experience in Marketing, Product Marketing or Integrated Marketing, ideally in dynamic, international and customer-centric environments
- You know how to transform concepts into stories—turning product ideas into distinctive, engaging and on-brand narratives
- You have proven experience in orchestrating multi-channel campaigns, across digital, physical and experiential touchpoints
- You combine strong project management skills with the ability to navigate and align multiple stakeholders effectively
- You are hands-on, proactive and detail-oriented, with a natural drive to turn strategy into high-quality execution
- You are fluent in English and open to travel and onboard experiences, embracing the opportunity to connect closely with our product
What We Offer
Your Journey with Us
At Costa, we make your onboarding experience smooth and welcoming, with flexible smart working policy.
Benefits That Matter
Enjoy daily meal vouchers, exclusive discounts, and access to our Wellbeing@Costa platform for sports, travel, and cultural perks. We also provide free medical insurance and additional welfare benefits for you and your family.
Lifestyle & Family Care
Celebrate life’s milestones with special gifts, enjoy discounts on cruises and onboard services, and benefit from convenient solutions like Amazon Hub Lockers in our Genoa offices.
Growth & Engagement
We invest in your development through tailored learning programs, volunteering opportunities, and wellbeing initiatives. Our loyalty program and community events make Costa not just a workplace but a place to belong.
Your employment:
Open-term, full-time, hybrid
Who We Are:
Our community brings together individuals from different parts of the world, fostering connections and collaboration across cultures, enriched by different perspectives and experiences. We are here to bring happiness and provide unforgettable memories and experiences to our guests.
Costa belongs to the Carnival Corporation & plc Group, the largest cruise company in the world. We are the only Italian cruise company flying the Italian flag, sailing the world’s seas for more than 75 years, offering our guests a unique experience on board and on land.
We are united by a shared passion: to drive success and live our ambition. Whether on board or shoreside, we bring energy, creativity, and a spirit of adventure to everything we do.
Start your journey with us During the interview, all stages of the selection process will be explained to you. If you want to learn more, visit the following website: https://career.costacrociere.it/shoreside/#journey Onboard your journey with us and explore your potential.
#Costa #LI-Hybrid