Product Marketing and Advertising Executive

Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria

Responsibilities:

• Organic Social & Content Marketing: Develop and execute a high-impact organic content strategy across LinkedIn, Instagram, X, and YouTube. Showcase GCAD’s "idea-to-impact" workflow through educational content, 3D printing time-lapses, CAD tutorials, and client case studies. Build community engagement and nurture organic inbound leads to complement paid acquisition.
  
• Meta & LinkedIn Ads: Drive targeted B2B and B2C campaigns. Utilise Advantage+ Shopping for e-commerce hardware sales, and lead-generation campaigns for software licensing and institutional training. Manage retargeting, catalogue health, and optimise pixel/CAPI infrastructure. Conduct competitor intel via Ad Library / Transparency Centre.
  
• Google Ads: Manage Search, Shopping, YouTube, PMax, and Display campaigns capturing high-intent technical buyers. Optimise Quality Score and align Smart Bidding with conversion values. Manage Local Services Ads and our Google Business Profile to attract local rapid-prototyping clients.
  
• Email Marketing & Automation: Design and execute distinct flows (Welcome, abandoned cart, post-purchase, win-back, software renewal reminders, and browse-abandonment). Segment audiences (educators, engineers, students) to ensure high deliverability and relevance. Goal: Grow and nurture our email list to 1,000+ warm, actionable leads per quarter.
  
• SEO, AEO, AIO & GEO: Monitor visibility across Google AI Overviews, SGE, ChatGPT, and Claude.
• Optimise Core Web Vitals (<2.5s LCP) and manage schema markup for technical products. Conduct intent-cluster keyword research focused on additive manufacturing and engineering design in Africa.
• Build E-E-A-T entity authority and publish 2-3 high-quality SEO/technical posts per week.
  
• Direct / Institutional Outreach: Plan and execute targeted digital or physical collateral campaigns (flyers/postcards) aimed at schools, STEM hubs, and corporate procurement teams.
• Measure ROI with unique promo codes, executing at least one major campaign per quarter.
  
• Analytics & Reporting: Master cross-platform attribution and blended ROAS.
• Conduct weekly/monthly data pulls across organic channels, Meta, Google, and LinkedIn. Maintain a unified dashboard tracking ad spend, Customer Acquisition Cost (CAC), ROAS, CPC, CTR, ROI, and audience performance to inform the CEO and leadership.
  
• New Product & Program Launches: Coordinate cross-channel launches for new 3D printer models, PCB printers, 3D scanners, CAD/CAM/CAE/PDM/PLM software, configurable lamps and decor products or training cohorts
• Execute aggressive launch PPC (exact match on top industry keywords, Video ads, targeted auto campaigns) paired with organic teasers and live-streamed demonstrations.

Requirements:

• Marketplace (If applicable): Helium 10, Titan AI, Aakaar AI.Qualifications
  
• Experience: Proven track record managing Meta Business Manager, Google Ads, and LinkedIn Campaign Manager, specifically for high-ticket technical products, SaaS, or specialised training.
• Organic Marketing & Community Building: Demonstrable experience in developing high-impact organic content strategies, managing brand presence across LinkedIn, Instagram, X, YouTube, GCAD blog and utilising SEO/AEO best practices to drive inbound leads and nurture technical communities.
  
• Analytical Prowess: Deep understanding of multi-touch attribution modelling, cross-platform analytics, and customised dashboard building for both paid and organic traffic.
  
• Optimisation Skills: Strong background in creative analysis, structured A/B testing, and Landing Page / Conversion Rate Optimisation (CRO).
  
• Financial Literacy: Fluent in calculating and optimising ROAS, CAC, ACOS, TACOS, and contribution margins. Advanced proficiency in Excel / Google Sheets.
  
• Mindset: A growth-driven, DTC/B2B brand mindset. Must possess excellent writing skills, strict SOP documentation habits, and a proactive approach to leveraging AI tools for efficiency within a small-team, high-output environment.