Product Marketing | Demand Generation / ABM SpecialistĀ - Hybrid
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Job Title: Demand Generation / ABM Specialist
Location: Quezon City
Schedule: Midshift
About the Company
With over 13 years of expertise in healthcare operations, Neolytix specializes in AI-driven solutions that reduce costs, boost revenues, and enhance patient experiences. Our deep industry knowledge combined with cutting-edge technology delivers long-term value for healthcare organizations in United States.
Role Overview
The Demand Generation/ABM Specialist will be responsible for planning and executing multi-channel campaigns that drive qualified leads and revenue. You’ll oversee our Account-Based Marketing strategy, leverage HubSpot to manage marketing automation, and provide data-driven insights to our sales and executive teams.
This is a hands-on role that combines strategic thinking, market research, CRM administration, and performance analytics.
Key Responsibilities
Demand Generation Strategy & Execution
Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads.
Collaborate with content and design teams to create compelling content that resonates with target personas.
Monitor and optimize campaign performance to increase conversion rates and improve ROI.
Account-Based Marketing (ABM)
Identify and segment high-value accounts in collaboration with sales leadership.
Design personalized ABM playbooks—including messaging, content, and outreach sequences—to engage target accounts.
Track account engagement and pipeline progression; iterate on ABM tactics based on data-driven insights.
HubSpot Administration & Automation
Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools.
Ensure proper tracking of leads, MQLs, SQLs, and opportunities across the entire funnel.
Maintain data hygiene, manage user permissions, and troubleshoot technical issues as needed.
Analytics & Reporting
Develop and maintain dashboards within HubSpot (and/or BI tools) to track key performance metrics (lead volume, pipeline velocity, customer acquisition costs, etc.).
Analyze campaign performance, funnel metrics, and ABM effectiveness; present insights to leadership.
Make strategic recommendations based on data to optimize spend, focus, and targeting.
Market Research & Competitive Analysis
Conduct in-depth market and competitor research to identify new opportunities, trends, and best practices.
Translate research findings into actionable strategies for customer segmentation and targeting.
Stay current on industry trends, marketing technology advancements, and competitor campaigns.
Collaboration & Cross-Functional Alignment
Work closely with sales teams to ensure seamless handoffs of leads, alignment on target account lists, and continuous feedback loops.
Partner with product marketing to refine positioning, messaging, and product differentiators.
Coordinate with content and design teams to develop assets that support ABM and demand generation efforts.
Budget & Resource Management
Manage allocated marketing budgets for campaigns; optimize spend across channels.
Recommend new tools, technologies, or resources to enhance the effectiveness of ABM and demand generation programs.
Process Optimization
Continually refine workflows, lead management processes, and campaign execution steps to streamline operations.
Document best practices and standard operating procedures for future scalability.
Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field.
Experience: 3–5+ years in a B2B marketing role with a proven track record in demand generation and/or ABM.
HubSpot Expertise: Hands-on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations.
Technical & Analytical Skills: Proficient in marketing analytics, data reporting, segmentation strategies, and A/B testing.
Industry Knowledge: Understanding of B2B buying cycles, SaaS products, and complex sales funnels.
Communication & Collaboration: Excellent verbal and written communication skills; experience working with cross-functional teams, including sales and product marketing.
Market Research: Ability to perform competitor and market analyses to inform campaign strategies.
Project Management: Strong organizational and time-management skills with attention to detail.
Preferred Skills
Knowledge of other martech or CRM tools (HubSpot, Salesforce etc.).
Familiarity with ABM platforms or intent-data providers (Definitive, ZoomInfo, Warmly, Demandbase, Terminus, etc.).
Certifications in HubSpot or other marketing automation platforms are a plus.
Why Join Us
Growth Opportunities: Work on cutting-edge demand generation and ABM strategies in a high-growth environment.
Impactful Role: Drive measurable results that directly contribute to top-line revenue.
Collaborative Culture: Join a supportive, cross-functional team that values innovation and open communication.
Competitive Compensation: Attractive salary and benefits package, along with performance-based bonuses/incentives.
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Pay: Php40,000.00 - Php80,000.00 per month
Benefits:
- Flexible schedule
- Opportunities for promotion
- Promotion to permanent employee
- Work from home
Application Question(s):
- How many years of experience do you have in a B2B marketing role with a proven track record in demand generation and/or ABM?
- Do you have hands-on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations?
- Do you have experience with B2B buying cycles, SaaS products, and complex sales funnels?
- Do you have experience in marketing analytics, data reporting, segmentation strategies, and A/B testing?
- Would you be open to a hybrid role at our office in Eastwood, Quezon City?
- Expected Salary
Work Location: Hybrid remote in Pasig