Product Marketing Manager/ Brand Manager for Jobvoy
Job Title: Product Marketing /Brand Manager
Company: Pathfinder Consulting
Location: Remote
About Us
Pathfinder Consulting is a leading education and career consultancy committed to helping students and professionals reach their goals. As we prepare for the official launch of the Pathfinder App—our innovative career and job-search platform—we are looking for a Product Marketing Manager with strong creative, analytical, and strategic capabilities to drive product growth and brand visibility across Africa and the diaspora.
Job Summary
This role is central to shaping how users experience and adopt the Pathfinder App. You will develop and execute product marketing strategies, lead launch campaigns, build compelling visual and written messaging, and collaborate across teams to ensure a successful market introduction. You will also oversee brand consistency, app-focused creative assets, and performance-driven content that drives user acquisition, engagement, and retention.
Key Responsibilities
Product Launch & Go-to-Market Strategy
Lead the end-to-end launch of the Pathfinder App, overseeing positioning, messaging, user communication, and promotional rollouts.
Develop multi-channel campaigns (social, email, content, ads, influencers) to drive awareness, sign-ups, and activation.
Create launch decks, user guides, onboarding scripts, promo videos, and app store creatives.
Brand Positioning & Creative Directon
Establish and maintain a consistent brand identity across all app marketing materials.
Oversee the creation of visuals, app screens, landing pages, graphics, animations, and short-form promotional videos.
Build brand systems, templates, and style guides that internal teams and partners can use.
Content & Messaging Development
Craft clear, persuasive product messaging that communicates the app’s value propositions to students, job seekers, and professionals.
Produce copy for ads, social campaigns, push notifications, blogs, email sequences, and the app onboarding journey.
Translate app features and technical details into relatable, benefit-driven communication.
Creative Asset Development
Lead the design and production of marketing collateral:
brochures, pitch decks, video creatives, app promotion kits, social ads, influencer toolkits, etc.
Use design and video editing skills to create high-performing visual assets across platforms.
Market, User & Competitor Research
Conduct research on target users, competitor apps, industry trends, and emerging content/design patterns.
Apply insights to refine product messaging, app features, and campaign strategies.
Provide monthly reports on user behavior patterns and app market trends.
Performance Marketing Collaboration
Work with the Digital Marketing team to run performance-driven app campaigns on Meta, TikTok, and Google.
Manage A/B tests for creatives, messaging, and user flows to improve acquisition, engagement, and retention.
Analyze app metrics such as activation rate, user drop-off, session time, feature usage, and funnel performance.
Cross-Functional Collaboration
Work closely with Product Development on feature roll-outs, user onboarding, and in-app communication strategies.
Collaborate with the Sales, Digital Marketing, and Creative teams to ensure aligned messaging and consistent execution.
Coordinate with freelancers (designers, videographers, etc.) to deliver high-quality creative outputs.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is an advantage).
Proven experience as a Product Marketing Manager or similar role, ideally within tech, apps, or digital products.
Strong background in brand management, graphics design, and content creation.
Proficiency in design tools (Adobe suite, Canva, Figma) and video editing software.
Experience launching apps or leading major product campaigns is a strong plus.
Skilled in developing go-to-market plans, product positioning, and high-converting creatives.
Strong understanding of user behavior, data analytics, and performance marketing.
Excellent communication and storytelling abilities—both written and visual.
Ability to work effectively across teams and manage multiple fast-moving projects.
What Success Looks Like
Strong market awareness and successful app launch milestones.
Consistent and compelling brand identity across all platforms.
High-performing creatives resulting in increased app sign-ups, engagement, and retention.
App funnel improvements driven by data insights and optimized messaging.
Timely delivery of marketing campaigns, launch materials, and creative assets.
Growth in user acquisition, brand visibility, and community engagement.
How to Apply
Send your CV/Resume and cover letter to hr@mypathfinderconsulting.com
with the subject line:
Product Marketing Manager – [Your Name]
Only shortlisted candidates will be contacted.
Job Type: Part-time
Pay: ₦350,000.00 - ₦400,000.00 per month
Application Question(s):
- How many years of work experience do you have with Product Launch?
Experience:
- Go -To-Market Strategy: 5 years (Required)
- Brand positioning: 3 years (Required)
- Product Design: 3 years (Required)
- Graphics design: 3 years (Required)
- AI automation: 2 years (Required)
Work Location: Remote