Product Marketing Specialist

• Autonomous Valve CFD (AVC) — Automated CFD analysis for valve manufacturers, replacing weeks of manual simulation with a self-driving workflow. 15–20+ paying subscribers across global markets including Bray International, Entech Controls, Flo-Tite, and GM Engineering.
  
• Buildings AI — AI-powered LEED and ECBC energy compliance automation, turning $100K+ certification workflows into $500 automated assessments. First paid customer secured.
  
• Fabric Duct Design Suite — Design and simulation tools for fabric duct manufacturers, launched with active partnership pipeline.
  We serve HVAC, architectural, valve, and building construction industries — helping leaders improve design performance early in the cycle and accelerate time-to-market.
  

• Define and own product positioning, messaging, and value propositions for each product vertical (AVC, Buildings AI, Fabric Duct)
  
• Develop go-to-market plans for new product launches, feature releases, and market expansions
  
• Build competitive intelligence frameworks — track existing competions, and emerging cloud-native simulation tools
  
• Define pricing and packaging strategy in collaboration with leadership
  

• Own the marketing funnel from awareness to MQL to sales handoff
  
• Plan and execute campaigns across channels: webinars, workshops, email nurtures, content marketing, landing pages, social media, and industry events
  
• Drive inbound lead generation through thought leadership content (LinkedIn, technical blogs, whitepapers, case studies)
  
• Manage and optimize the website and digital presence for conversion
  

• Build sales collateral: pitch decks, one-pagers, ROI calculators, competitive battle cards, demo scripts
  
• Enable the sales process with prospect-ready materials that address buyer objections across different personas (CTOs, Design Heads, Sustainability Officers)
  
• Support key deals with custom content and positioning guidance
  

• Represent simulationHub at industry events (Valve World, ACREX, ASHRAE events, ISHRAE conferences)
  
• Plan booth presence, speaking opportunities, and workshop delivery
  
• Build relationships with industry associations (IVAMA, ASHRAE, ISHRAE)
  

• Build simulationHub's brand identity and voice across all touchpoints
  
• Create and manage a content calendar that drives organic traffic and positions simulationHub as a thought leader in simulation democratization
  
• Produce marketing content: case studies, application notes, video scripts, social media campaigns
  

• Build and lead a small, high-performing marketing and communications team over time
  
• Manage external agencies, freelancers, and vendor relationships for specialized projects

Requirements

• Engineering background (Mechanical or related field) + MBA in Marketing/Communications (or equivalent experience)
  
• 5–8 years of B2B SaaS product marketing experience, preferably in technical/engineering software
  
• Experience taking a product from early traction to growth stage — you've built the playbook, not just executed someone else's
  
• Strong storytelling ability — you can translate deep technical concepts (CFD, thermal simulation, LEED compliance) into buyer-friendly narratives
  
• Data-driven — you set KPIs, measure funnel performance, and iterate based on evidence
  
• Hands-on digital marketing skills: SEO, email automation, LinkedIn campaigns, Google Ads, webinar platforms
  
• Excellent communication and writing skills in English
  
• Comfortable working in a lean, fast-moving team where you own outcomes end to-end
  

• Domain knowledge of Building Simulation, HVAC, or Valve industries
  
• Familiarity with the CAE/simulation software landscape
  
• Experience marketing to global B2B buyers (North America, Europe, Middle East)
  
• Understanding of LEED, ASHRAE 90.1, ECBC, or related green building standards
  
• Experience with Zoho CRM/SalesIQ, HubSpot, or similar marketing automation platforms
  

• Competitive compensation: (based on experience and fitment)
  
• Direct leadership role with high visibility and ownership
  
• Opportunity to build the marketing function from the ground up for a product portfolio with validated global customers
  
• Work at the intersection of AI, simulation, and sustainability — high-impact, high-growth space
  
• Employee development, mentorship, and a defined career path

Benefits

• Direct leadership role with high visibility and ownership
  
• Opportunity to build the marketing function from the ground up for a product portfolio with validated global customers
  
• Work at the intersection of AI, simulation, and sustainability — high-impact, high-growth space
  
• Employee development, mentorship, and a defined career path