Product Marketing Specialist

Job Description

The Product Manager (PM) owns the full lifecycle of our Bluetooth Low Energy and Multiprotocol products and platforms from concept through end-of-life. Acting as the voice of the customer and the market, the PM translates customer requirements, challenges and application needs into clear, prioritized product requirements, whole product view definitions, and go-to-marketing strategies. The PM collaborates closely with key customers, field, and internal teams – System Architects, IC, Infrastructure & Ecosystem engineering teams to ensure the products and solutions are best-in-class, differentiated, and practical for real-world systems. The PM drives end-to-end product strategy by developing a compelling business case, performing competitive analysis, and leading New Product Introduction (NPI) activities including pricing proposal, product collateral execution, and early customer engagements.

While the PM does not directly own P&L responsibility, they are accountable for overall product success measured through product definition alignment with customers, market adoption, design wins, revenue, margins, ROI, and overall customer satisfaction.

• Product Ownership

• Owner of the ‘whole product’ proposition and associated business-case
• Lead the marketing requirement documents (MRD) and determine specifications of the product, including IC, SDK, embedded SW, kits and tools
• Partner with system architects, IC engineering and product enablement teams to ensure that the technical specifications are aligned with the market and customer requirements
• Product Definition

• Clear understanding of competition and market environment. Stay ahead of the Bluetooth standards (Channel Sounding, Auracast, etc.) and ensure the product feature set is there waiting for it.
• Engage with customers directly and develop strong trusting relationships
• Collaborate with Sales, FAEs, Product Marketing, UX, Core Tech, Product Enablement and Applications teams

• Establish clear customer use-cases and system requirements
• Clarify both functional and non-functional requirements
• Establish clear competitive benchmarking
• Set expectations for hardware–software partitioning
• Ensure product coherence across silicon, software, kits and tools so the ‘whole product’ works as an integrated system
• Develop business cases for new investments and ensure success by working closely with Business Leads, Product Line Manager and other cross-functional teams
• Cross-Functional collaboration
  • Collaborate closely with System Architects, Marketing, IC, Infrastructure, Ecosystem engineering and other central teams

• Ensure proper feasibility of market requirements
• Ensure proper architecture options and system trade-offs are made
• Timely clarification and requirement refinement during execution
• Align with PMO and Technical Product Lead (TPL) to make sure product plan is on track
• Product and technology roadmap

• Identify feature gaps and competitive differentiation
• Support investment prioritization with data and customer insight
• Align product definitions with Product Line strategy and target segments (industrial, automotive, consumer, etc.)
• Product launch & promotion:

• Develop product collateral, fighting guide, product pricing in collaboration with extended teams & partners
• Provide competitive positioning and clarify product value proposition
• Act as the primary technical and product interface to customers
• Lifetime Management
  • Coordinate technical updates, Product Change Notifications (PCN), Product Discontinuation Notifications (PDN), etc.

Qualifications

• Bachelor’s degree in electrical engineering, Computer Engineering, or related technical field. Master’s degree is preferred.
• 5+ years’ experience in Semiconductor, embedded systems, or microcontroller-based products
• 2+ years in Product definition, management, applications, or system architect roles
• Understanding of connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
• Experience with automotive applications, e.g. AEC-Q100 and ISO 26262 (Functional Safety), is highly preferred. Familiarity with automotive use cases like Digital Key (Phone-as-a-Key), Tire Pressure Monitoring Systems (TPMS), and in-cabin sensing.

• Strong understanding of:
  • Bluetooth Low Energy or other wireless standards and a solid grasp of RF fundamentals
  • Microcontroller architectures (ARM Cortex, RISC-V, etc.)
  • Embedded software ecosystems
  • System-level design considerations (power, performance, cost, safety, security)

Key Competencies

• ‘Customer-first’ mindset with strong system thinking.
• Ability to synthesize complex technical and market inputs into clear requirements.
• Excellent communication skills across technical and non-technical audiences.
• Strategic thinking with data-driven decision making.
• Comfort working across time zones and globally distributed teams.
• Proven ability to influence without formal authority.
• High energy, self-motivation and go-getter attitude.
• Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’

At Renesas, you can:

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.
• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure.
• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.

Are you ready to own your success and make your mark?

Join Renesas. Let’s Shape the Future together.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.