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Quality Assurance Specialist - Salesforce Marketing Cloud
Key Accountabilities
- Develop and execute comprehensive test plans and test cases for SFMC email campaigns automation, push notifications and SMS, and integrations.
- Perform manual testing to validate functionality, rendering, personalization, and data accuracy across multiple devices and platforms.
- Collaborate with developers, marketers, and data teams to identify, document, and resolve defects or issues.
- Validate data flows, segmentation, and audience targeting within Data Extensions and Contact Builder (SFMC).
- Support the deployment and implementation of SFMC campaigns, ensuring adherence to timelines and quality standards.
- Monitor campaign performance post-deployment and assist in troubleshooting any issues.
- Maintain detailed documentation of test cases, results, and implementation procedures.
- Stay current with SFMC platform updates, testing tools, and industry best practices.
- Assist in training team members on QA processes and SFMC implementation standards.
- Excels at filing issues in the issue tracker with enough details, background context, and reproduction scenarios.
Key Metrics:
- Production Defect & Incident Rate
- Percentage of defects and production incidents identified after deployment versus during the QA process, including broken journeys, incorrect targeting, rendering failures, or automation issues.
- Campaign QA Accuracy / First Pass Approval Rate
- Percentage of campaigns approved during the first QA review without major rework required. Includes validation of: Rendering, Personalization, Dynamic content, Link tracking, Data accuracy
- Deployment & Issue Resolution Efficiency
- Percentage of campaigns, automations, and journeys deployed within agreed timelines, while maintaining efficient identification, prioritization, documentation, and resolution of defects/issues in Jira or other tracking systems.
- Cross-Platform Rendering Success Rate
- Percentage of emails successfully validated across devices, browsers, and email clients (Outlook, Gmail, Apple Mail, mobile, etc.).
Key Collaborative Network
Key Shared Accountabilities:
- Campaign Quality & Launch Readiness: Partnering with Developers, CRM Marketers, and Project Managers to ensure campaigns, automations, journeys, SMS, and push notifications are fully tested, validated, and ready for deployment with minimal production risk.
- Cross-Functional Issue Resolution & Data Integrity: Collaborating with Developers, CRM, Data, Segmentation, and Marketing teams to identify, prioritize, troubleshoot, and resolve defects or production issues while validating audience targeting, personalization logic, data flows, and Data Extension accuracy to ensure reliable customer communications.
- Process Standardization & QA Governance: Supporting the creation, documentation, and continuous improvement of QA standards, testing procedures, issue tracking practices, and implementation of workflows across the Email Marketing organization.
- Platform & Rendering Quality Assurance: Collaborating with Developers and Designers to ensure email templates, dynamic content, and customer journeys render and function correctly across devices, browsers, and email clients while maintaining brand and user experience standards.
- Operational Efficiency & Continuous Improvement: Partnering with cross-functional teams to streamline QA workflows, improve testing efficiency, reduce deployment risks, and identify opportunities for automation and AI-driven process enhancements.
Key Interfaces
Internal:
- Salesforce Marketing Cloud Developers
- CRM & Lifecycle Marketing Teams
- QA Specialists & Testing Teams
- Project Managers
- Data & Segmentation Teams
- Content, Copywriting, and Localization Teams
- Designers & Production Teams
- Marketing Operations Teams
- Analytics & Reporting Teams
- Brand Managers & Marketing Stakeholders
External:
- Salesforce Marketing Cloud Support / Technical Consultants
- Third-Party QA & Testing Platforms
- External Development or Implementation Partners
- Localization & Translation Agencies
- Marketing Technology Vendors / Integration Partners
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.