Regional Brand Manager, Asia Pacific
Regional Brand Manager, Asia Pacific
- JR-06176
- Commercial & Brand/Marketing
- Full time
- Permanent
- Corporate Office, Hong Kong
Mandarin Oriental Hotel Group is looking for a Regional Brand Manager, Asia Pacific (APAC) to join our Brand and Communications team.
Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
Mandarin Oriental Hotel Group operates a global portfolio of luxury hotels and residences, with continued expansion across Asia Pacific. This role will support brand consistency and execution across both operating hotels and new openings in the region.
About the job
Based in Hong Kong within the Brand and Communications Department, the Regional Brand Manager, Asia Pacific (APAC) supports the delivery of brand strategy, governance, and execution across the regional portfolio (excluding Greater China). The role reports to the Regional Brand Director, APAC.
As Regional Brand Manager, APAC, you will be responsible for the following duties:
Support the Regional Brand Director on regional brand initiatives across operating hotels and new openings
Assist with brand positioning, go-to-market planning, and readiness for openings, rebrands, and repositioning projects
Review and align marketing budgets from a brand and content perspective
Prepare brand presentations, strategic decks, and market updates
Provide guidance on 360 marketing activities across digital, social, CRM, PR, campaigns, and content
Review and develop PR materials including press releases and key communications
Support crisis communications where required, ensuring alignment of messaging
Oversee content planning and ensure alignment with brand tone and standards across platforms
Support content production, including shoot planning, creative direction review, and coordination with agencies and hotels
Assist in evaluating brand partnerships and shaping activation plans
Support rollout and localisation of regional and global campaigns
Assist in planning and execution of regional events and activations
Ensure adherence to brand guidelines and support brand audits across the portfolio
Track project timelines, deliverables, and reporting
Act as a key point of contact for hotel marketing and PR teams across the region
As Regional Brand Manager, APAC, we expect from you:
5–7 years’ experience in brand, marketing, communications, or content-led roles within luxury hospitality or luxury brands
Strong understanding of luxury brand positioning and content standards
Knowledge of luxury consumer behaviour across Asia Pacific
Experience managing projects across multiple stakeholders and markets
Exposure to hotel openings or multi-property environments preferred
Strong organisational and project management skills
Ability to work across teams in a regional, matrix organisation
Proficiency in Microsoft Office; Canva or Adobe Creative Suite an advantage
Fluent in English; additional Asian language skills are an advantage
Our commitment to you
Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
MOstay. As a member of the #MOfamily, you can stay with us worldwide, benefiting from complimentary nights and preferential rates for you and your loved ones.
Health & Colleague Wellness. Your wellbeing matters to us. A variety of health and wellness programmes are offered globally.
A competitive salary and benefits package
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