Retail & Ecommerce Growth Manager (Baby & Maternity Brand)

Job Summary:

We are looking for a results-driven Retail & Ecommerce Growth Manager (Baby & Maternity Brand) to drive growth across both B2B and B2C channels for our brand. This role focuses on expanding retail and partnership opportunities, managing key accounts, and building a strong sales pipeline, while also overseeing webstore performance and paid advertising to optimize revenue and profitability. The ideal candidate is commercially minded, hands-on, and data-driven, with the ability to manage multiple growth initiatives in a fast-paced ecommerce environment. This role is focused on supporting and accelerating the company's growth in the USA market.

Key Responsibilities:

B2B Sales & Business Development

• Identify, develop, and close new B2B opportunities across retailers, distributors, marketplaces, and strategic partners
• Build and manage a structured sales pipeline, including lead tracking, follow-ups, and revenue forecasting
• Lead outreach to buyers and partners, including preparing presentations, proposals, and pricing discussions
• Manage and grow key accounts by driving reorders, expanding product assortment, and strengthening relationships
• Monitor sales performance, partner feedback, and sell-through to identify growth opportunities
• Explore and expand into new channels such as specialty retail, gifting, and regional distribution

B2C Webstore Growth & Performance

• Support the growth of the direct-to-consumer webstore through performance-driven initiatives
• Work with internal teams or external agencies to monitor and optimize paid ads (Meta, Google)
• Track key metrics such as ROAS, CPA, conversion rate, and AOV
• Provide recommendations to improve campaign performance, customer acquisition, and overall profitability
• Review webstore performance and highlight areas for improvement

Planning, Reporting & Coordination

• Track and review B2B sales pipeline, account performance, and key ecommerce metrics
• Support monthly/quarterly target setting and performance tracking across sales and marketing initiatives
• Coordinate with internal teams (marketing, operations, inventory) to align on growth plans and execution priorities
• Maintain clear trackers, reports, and processes to ensure visibility and follow-through
• Provide data-driven insights and recommendations based on sales performance, campaign results, and market feedback
• Support brand visibility initiatives (e.g., PR, partnerships, campaigns) where relevant to drive commercial outcomes

Requirements:

• 3–6 years of experience in business development, sales, ecommerce, or a related commercial role
• Experience working with B2B sales pipelines, retail partners, distributors, or wholesale accounts
• Exposure to ecommerce growth or performance marketing (e.g., Shopify, Meta Ads, Google Ads) is a plus
• Background in consumer goods, baby products, maternity, parenting, retail, or lifestyle brands is preferred
• Strong commercial mindset with the ability to identify and drive revenue opportunities
• Good understanding of B2B sales, account management, and retail or partnership growth
• Comfortable working with data and performance metrics (e.g., ROAS, CPA, AOV, conversion rate)
• Strong communication skills, with the ability to prepare presentations, proposals, and reports
• Organized, detail-oriented, and able to manage multiple priorities effectively
• Proactive and hands-on, with the ability to work independently and take ownership of outcomes
• Able to work in a fast-moving ecommerce environment

Job Type: Permanent

Pay: $6,000.00 - $7,000.00 per month

Work Location: In person