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Sales and Marketing Specialist
Job Description
ABMTAX and ABMBooks are looking for a motivated and creative Marketing Specialist to join our growing team.
The ideal candidate should have previous experience in marketing, be comfortable analyzing marketing data and campaign performance, and be able to help grow brand awareness through digital marketing strategies and content creation.
The candidate should also have good experience using CRM systems and be confident conducting demos and walkthroughs for users when requested.
This role is ideal for someone who is creative, organized, analytical, and confident working in a fast-paced environment.
Responsibilities
- Manage and improve social media marketing campaigns
- Analyze marketing data and campaign performance
- Create engaging content for Facebook, Instagram, TikTok, and YouTube
- Assist with lead generation and customer engagement
- Help improve conversion rates and marketing strategies
- Coordinate email and SMS marketing campaigns
- Track customer and lead analytics
- Work closely with the sales and onboarding team
- Conduct software demos and assist users with onboarding when requested
- Manage and update CRM pipelines and customer communications
- Brainstorm new marketing ideas and growth strategies
- Assist with branding and promotional materials
Requirements
- Previous experience in marketing or digital marketing
- Experience with WordPress website management and updates
- Strong understanding of social media platforms
- Good experience working with CRM systems
- Ability to analyze data and generate reports
- Good communication and organizational skills
- Comfortable speaking with clients and conducting demos
- Experience with Canva, Meta Ads, Google Ads, or video editing is an asset
- Ability to work independently and meet deadlines
- Creative mindset with attention to detail
- Ability to create engaging short-form content for social media platforms such as TikTok, Instagram Reels, and YouTube Shorts
Preferred Skills
- Experience running paid ads
- Knowledge of lead generation strategies
- Basic understanding of bookkeeping/accounting industry is an asset
- Experience with short-form content creation and marketing trends
- Experience with Canva and CapCut for content creation and video editing
Pay: Up to $40,000.00 per year
Work Location: In person