Position: HoReCa Sales & Business Development Executive
Location: Cyberjaya
Work Arrangement: Fully On-Site (must be able to commute)

Key Responsibilities

Sales & Business Development

Identify, develop, and secure new business opportunities within the HoReCa (Hotels, Restaurants, Cafés, Catering) sector to drive revenue growth.
Build and maintain strong relationships with existing and prospective customers, including hotels, restaurants, cafés, bakeries, caterers, and other food service businesses.
Conduct market research to identify industry trends, customer needs, and emerging business opportunities.
Develop and implement sales and marketing strategies aligned with company objectives.
Promote products and services through both online and offline channels to increase brand awareness and market penetration.
Manage B2B communications, including customer inquiries, product presentations, quotations, proposals, negotiations, and follow-ups.
Provide excellent customer support while adapting to changing market conditions and customer requirements.

Operations & Service Management

Ensure consistent product quality and service standards are maintained across all customer accounts.
Monitor compliance with food safety, hygiene, and operational standards.
Coordinate inventory planning, stock ordering, and supply management to ensure product availability while controlling costs.
Identify opportunities to improve operational efficiency and implement cost-saving initiatives where appropriate.

Reporting & Performance Analysis

Prepare and present regular sales, customer, and operational performance reports.
Monitor sales trends, customer feedback, competitor activities, and market developments.
Analyze business performance data and provide recommendations to support management decision-making and business growth.
Track sales targets and key performance indicators (KPIs) to ensure objectives are achieved.

Qualifications & Requirements

Minimum SPM qualification or equivalent.
Previous experience in HoReCa sales, food service distribution, bakery ingredients, or the F&B industry is an added advantage.
Strong understanding of sales processes, business development, account management, and customer service principles.
Excellent communication, presentation, negotiation, and relationship-building skills.
Self-motivated, results-oriented, and capable of working independently as well as within a team.
Possess own transportation and be willing to travel for customer visits, meetings, and business development activities.
Proficient in Microsoft Office and basic reporting tools.

Benefits & Rewards

Job Types: Full-time, Part-time, Permanent, Freelance, Fresh graduate

Pay: RM2,000.00 - RM2,500.00 per month

Benefits:

Education:

Work Location: In person

Sales & Marketing Executive (Wholesale & HORECA)