Search Engine Optimization (SEO/GLS) Specialist
Job Overview
We are seeking a dynamic and detail-oriented Search Engine Optimization (SEO/GLS) Specialist to elevate our online presence and drive organic growth across digital platforms. In this role, you will develop and implement comprehensive SEO strategies that enhance website visibility, improve search engine rankings, and increase targeted traffic. Your expertise will help optimize content, technical infrastructure, and user experience to ensure our digital assets perform at their best. This paid position offers an exciting opportunity to be at the forefront of digital marketing innovation, working with a collaborative team dedicated to excellence in search engine optimization. Responsibilities
- Conduct thorough keyword research to identify high-impact search terms aligned with business goals and target audiences.
- Optimize website content, metadata, and HTML elements to improve relevance and ranking on major search engines.
- Implement technical SEO best practices, including site speed enhancements, mobile responsiveness, and structured data markup using HTML, CSS, JavaScript, and other web technologies.
- Manage and analyze website performance using tools such as Google Search Console, Google Analytics, and SEO tools to track key metrics and identify opportunities for improvement.
- Develop and execute link-building strategies to increase domain authority through outreach, content marketing, and social media management.
- Monitor industry trends in SEM (Search Engine Marketing), web analytics, and evolving search engine algorithms to adapt strategies proactively.
- Utilize Google Tag Manager for tracking user interactions and measuring campaign effectiveness across digital channels.
- Proven experience in SEO/GLS roles with a strong understanding of search engine algorithms and ranking factors.
- Strong analytical skills using Google Analytics or comparable web analytics tools to interpret data and inform strategy adjustments.
Pay: $25.00 - $35.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Paid time off
Work Location: In person