Senior Brand Manager

Introduction:
Who We Are

Good Drinks Australia is one of the country’s largest independent brewers, home to iconic brands like Gage Roads Brew Co and Matso’s. We’re passionate about redefining the beer and alcoholic drinks landscape through quality, innovation, and exceptional customer experiences.

Join a workplace where vibrant culture meets iconic brands. Whether you’re drawn to brewing, hospitality, or brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose. Be part of a community shaping the future of Australia’s alcoholic beverage industry.

Description:
The Opportunity

We’re looking for a Senior Brand Manager to take ownership of two of our most-loved brands, Gage Roads and Alby. This is a genuine brand leadership role: you’ll own the strategy, shape the storytelling, and lead the campaigns that build consumer love and drive commercial growth.

You’ll work across the full marketing mix, from big brand campaigns and product development through to trade activations and venue partnerships — with the creative freedom and senior backing to do it properly. WA-based at our Palmyra office and connected to our Fremantle hospitality venue, you’ll be embedded in the culture and community that makes these brands what they are.

If you get as energised by a well-crafted brand strategy as you do by seeing it come to life in the real world, this is the role for you.

Key Responsibilities

Brand Strategy & Planning

Define and lead annual brand plans for Gage Roads and Alby, building strategies that drive consumer demand and align to company objectives
Lead the annual brand planning process to develop and execute short- and long-term activity
Oversee brand marketing budgets, ensuring efficient allocation of resources and strong ROI

Campaign, Creative & Communications

Direct ATL, digital, content and communications strategies; manage agency relationships and internal creative briefs
Plan and execute integrated marketing campaigns across advertising, digital, in-store activations and more
Work with our internal creative team to ensure brand integrity across all touchpoints — from packaging and design through to advertising and in-store materials

Product & Portfolio Development

Drive brand product portfolio strategy, including new product development, packaging innovations and ongoing range management

Partnerships & Activation

Integrate and leverage major brand partnerships and ambassadors — including Perth Bears, The Mad Hueys and the Gage Roads Surf Team
Work with Trade Marketing and Partnerships teams to deliver consumer and trade activations, from brand-in-hand promotions through to large-scale events

Leadership & Stakeholder Management

Mentor and develop your direct report (Assistant Brand Manager), fostering a culture of collaboration and professional growth
Collaborate across Shopper Marketing, Creative, Digital, Sales and Executive teams to deliver cohesive brand execution
Partner with our venue teams to build brand experience and presence on the ground

Field & Performance

Dedicate regular time in the field with sales teams, gathering consumer insights and identifying opportunities for brand growth
Motivate and equip field teams with compelling brand stories, sales tools and campaign support
Analyse brand performance, market trends and competitor activity to refine strategies and drive continuous improvement
Present insights and recommendations to senior management and sales leads

Skills and Experiences:
What Sets You Apart

Proven track record in a senior brand marketing role — FMCG or alcohol industry experience highly regarded
Experienced in developing and executing integrated marketing campaigns with measurable impact
Strong communicator who can inspire cross-functional teams and hold their own with senior stakeholders
A natural coach and mentor with a genuine interest in developing the people around you
Comfortable in a fast-paced, agile environment — entrepreneurial enough to spot an opportunity and scrappy enough to act on it
Highly organised with strong budget management skills and the ability to juggle multiple priorities without losing detail
Meticulous eye for brand aesthetics, messaging consistency and creative quality
Analytical mindset with the ability to translate data and consumer insights into clear strategic direction
Above all, excited by the culture and community that make these brands what they are

The Good Stuff

Gage Bucks — beer money allocated throughout the year
Staff discounts on merch, food and drink across our hospitality venues
Invites to events through our industry, sporting and entertainment partnerships
Access to our Employee Assistance Program

How to Apply

Does this sound like your dream role? We’d love to hear from you! Apply now.

Please note that due to the high number of applications, those sent directly to our inbox may not be reviewed.