Senior Brand Manager (m/f/d)

In this role you take stewardship for one of the world’s most popular brands and both inspire and develop millions of children, families and adults to play, have fun and learn with our exciting, novel and relevant products. You and our team bring stories and experiences to life for families, kids, adults and fans working across the LEGO Group to deliver on our vision for the future.

Please note: This position will be based in our LEGO® Sales Office in Grasbrunn and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

Core Responsibilities

• Develop and follow-through of convincing go-to-market strategies for audiences or themes. (for this specific role most likely within Adults audience)

• Develop 360 degree Marketing Campaigns stretching across Paid, Owned, Earned, Shared: Activate Global Toolbox and secure local relevance

• Secure achievement of business and brand relevant important metrics like Consumer Sales, Brand Equity measures, etc., analyze performance and steer in gap to target.

• Manage a variety of internal and external collaborators (Key Account, Demand Planning, Trade Marketing, Communications, License Partner, Agencies, etc.)

• Drive the Integrated Commercial Planning process via Marketing Planning and close exchange with key KAMs on retailer plans.

Play your part in our team succeeding!

As a Sen. Brand Manager LEGO Marketing DACH, you will be responsible bringing the LEGO stories & experiences to life in DACH (Germany, Austria and Switzerland). The goal is to create and foster consumer demand for the LEGO Group by capturing consumer, shopper and market insights and working them into engaging, compelling and innovative go to market plans, campaigns, activations, events, omnichannel, in store and online presentations and overall marketing programs that remain grounded in a strong brand, commercial understanding and focus.

The DACH Brand Management team provides insights and collaborates with the global teams, where campaigns and products are developed. The audience teams then bring these products and stories to life in our markets. Working with sales and operations teams, as well as agency partners (media, event, PR, influencer, etc.), license partners, media (incl. social and influencer), the LEGO ecosystem (LEGO Retail, LEGOLAND, Merlin, etc.) and brand partners is part of the success of the LEGO marketing approach.

Do you have what it takes

• Several years' experience as a Brand, Marketing and/or Sales professional, ideally from one or more FMCG companies, relevant brands or marketing related agencies with a demonstrable track record of driving brand love, brand growth and brand health paired with a strong focus on delivering commercial metrics (CS, Market Share, etc.)

• Demonstrated understanding of all major media channels (incl. social) & touchpoints, metric setting, insight-based hypothesis testing, measurement & test & learn culture

• Relevant experience of operating and developing broad networks with internal and external collaborators and effective collaboration

• Solid experience in translating global strategies into locally relevant campaigns via Owned, Earned, Shared and Paid levers.

• Leadership mentality and growth mindset: envisioning, engaging and enabling teams and peers to succeed professionally and personally

• Self-motivated and highly driven for results with a fun, can-do mentality and the ability to take others on the journey

• Strong communication, conceptual thinking and persuasion skills, with ability to translate insights into concepts into action

• Fluent German and English language skills

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.