(Senior) Brand Manager

Purpose of the Job

To spearhead the end-to-end commercial strategy and market shaping for Baxdrostat. This role is responsible for establishing a winning brand positioning, ensuring a successful national launch, and driving sustainable growth by delivering clinical value to healthcare professionals and patients.

Typical Accountabilities

1. Brand Strategy: Develop and implement comprehensive annual marketing and launch plans based on deep market insights and competitive analysis.

2. KOL Management: Identify and engage with Key Opinion Leaders to build advocacy and lead advisory boards for scientific validation.

3. Omni-channel Marketing: Design and execute integrated promotional campaigns across digital (KakaoTalk, EMR partnerships) and traditional channels.

4. Cross-functional Collaboration: Partner with Medical, Market Access, and Sales teams to align on reimbursement strategies and sales force effectiveness.

5. Budget & Forecasting: Manage A&P (Advertising & Promotion) budgets efficiently and provide accurate sales forecasts.

Functional Capabilities (most critical to this position)

1, Strategic Brand Planning: Ability to analyze market dynamics and competitor landscapes to develop robust launch strategies.

2, Clinical Insight Translation: Proficiency in translating complex clinical trial data into compelling commercial narratives for HCPs.

3, Digital Excellence: Proven skill in designing integrated campaigns utilizing innovative digital platforms and data-driven optimization.

4, Stakeholder Management: Strong interpersonal skills to build long-term scientific partnerships with key stakeholders.

5, Financial Acumen: Expertise in accurate sales forecasting and strategic allocation of resources to maximize ROI.

Essential Qualifications

• Bachelor’s degree (Pharmacy, Life Sciences, or Business preferred).
• Minimum 3-7 years of pharmaceutical marketing experience.

Desired Skills or Requirements

• Experience in managing pre-launch activities
• Advanced English proficiency for seamless communication with global/regional teams.

※ 채용 절차법에 따른 고지 사항

1. 제출한 서류는 채용 절차법에 따라, 일체 반환 의무가 없습니다.

2. 보훈대상자 및 취업보호대상자는 관련법에 의거하여 우대합니다.

3. 해외 여행 결격사유가 없어야 합니다.

4. 본 채용은 수시진행으로, 우수인력 채용 시 마감될 수 있습니다.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.