Date: Jun 5, 2026

Location: Irving, TX, US, 75038

Company: GRUMA

The Senior Brand Manager, Mission Tortillas, is responsible for leading the overall strategy, performance, and execution of the Mission Tortilla brand—the largest tortilla brand in the US. This role sets long-term brand strategy in partnership with leadership and translates insights into actionable plans that drive sustainable growth.

As the steward of the company’s most critical brand, this role partners closely with cross-functional leadership, inclusive of Marketing, Sales, R&D, Procurement, and QA as well as external agency partners to deliver cohesive brand leadership across innovation, portfolio strategy, communication, and commercialization. The Senior Brand Manager will also collaborate with the Associate Brand Manager supporting Mission Chips to ensure strategic alignment across the broader Mission branded portfolio.

Brand Strategy & Business Leadership
- Own the overall Mission Tortillas brand strategy, including long‑range vision, annual plans, and in‑market execution
- Lead brand positioning, portfolio architecture, and messaging to drive relevance and growth across consumers and customers
- Serve as the primary brand lead across cross‑functional teams, ensuring alignment from strategy through execution
Portfolio Management
- Set innovation strategy and pipeline priorities for the Mission Tortillas brand, in context of entire portfolio of Mission US brands
- Partner with R&D, Insights, Manufacturing and Operations to develop, test, and commercialize new products
- Manage full product lifecycle from concept to launch through Stage Gate process including packaging, pricing, promotion, and distribution strategies
Marketing Plan Execution
- Translate brand strategy into integrated marketing plans across media, retail, digital, and shopper marketing
- Lead development and execution of national campaigns aligned to key seasonal occasions, consumer insights, and innovation launches
- Oversee media strategy and agency execution to ensure effective allocation of investment and delivery against business objectives
- Partner closely with Guerrero’s Brand Manager to align reporting and briefing while ensuring clear, complementary brand positioning
- Manage the assigned Marketing budget effectively to maximize ROI and achieve business objectives
Data-Driven Insights
- Lead analysis of Mission, category, and consumer performance using syndicated data, external resources, and internal reporting
- Translate data into clear business insights that inform strategic and tactical decisions
- Drive continuous improvement of marketing execution through post-campaign analysis, identifying best practices, learnings, and scalability opportunities
- Provide analytical insights to enable decision-making, including in-market programs and innovation, to measure effectiveness and inform future recommendations
Cross‑Functional & External Leadership:
- Partner with Sales, Insights, Trade Marketing, Procurement, and Operations to drive strong execution and commercialization
- Lead agency partners to deliver best‑in‑class brand building and communication
- Influence senior leadership through clear storytelling, strategic thinking, and strong business recommendations

EDUCATION & EXPERIENCE

A bachelor’s degree in marketing, business or related field is required. MBA strongly preferred. Plus 7+ years of experience in brand management, ideally within a large CPG organization. *Any equivalent combination of related education and/or experience may be considered for the above.

KNOWLEDGE, SKILLS, & ABILITIES

Leadership and team management experience, with the ability to inspire a marketing team
Demonstrated experience owning brand strategy, performance management, and cross functional leadership
Strong analytical capabilities with the ability to translate data into actionable strategies
Proven ability to lead agencies and influence senior stakeholders
Excellent communication and presentation skills, with experience developing compelling insights-driven materials
Proven ability to manage multiple projects, prioritize effectively, and meet deadlines
Strong project management skills and experience coordinating cross-functional initiatives and vendor partners
Strategic thinker with the ability to balance high-level insights development with hands-on execution
Travel up to 10%
Position works 100% onsite

Gruma Corporation and its affiliates, including but not limited to Azteca Milling, L.P., are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely for the purposes of determining suitability for employment, verifying your identity, and maintaining employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act as well as state and local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Gruma. Please inform the company's personnel representative if you need assistance completing any forms or otherwise participate in the application process.

Nearest Major Market: Irving
Nearest Secondary Market: Dallas
Job Segment: PLM, Project Manager, Quality Assurance, MBA, Manager, Management, Technology

Senior Brand Manager

About Gruma