Senior Brand Marketing Executive (Female-fashion)

Position Title: Senior Brand Marketing Executive
Department: Marketing & Branding
Industry: Fashion Retail (Apparel, Tudung, Modest Wear, Lifestyle Products)

Job Purpose

To develop, execute, and monitor branding and marketing initiatives that strengthen brand awareness, increase customer engagement, drive sales growth, and maintain a consistent brand image across all marketing channels.

Key Responsibilities1. Brand Management

• Plan and execute brand strategies to strengthen market positioning.
• Ensure brand consistency across all marketing materials, retail outlets, social media, website, and promotional activities.
• Monitor brand performance and customer perception.
• Develop and maintain brand guidelines.

2. Marketing Campaign Planning

• Plan and coordinate seasonal campaigns, product launches, festive promotions, and brand collaborations.
• Develop annual marketing calendars and promotional schedules.
• Coordinate with designers, photographers, influencers, and external agencies.

3. Digital Marketing & Social Media

• Oversee social media platforms including Instagram, Facebook, TikTok, Xiaohongshu, and other relevant channels.
• Plan content strategies to increase engagement and brand visibility.
• Monitor social media trends and identify opportunities for viral marketing.
• Manage paid advertising campaigns and evaluate campaign performance.

4. Content & Creative Development

• Collaborate with graphic designers and content creators to produce marketing materials.
• Review and approve marketing content, videos, photos, and promotional materials.
• Ensure all creative outputs align with brand identity and campaign objectives.

5. Influencer & KOL Management

• Source and engage suitable influencers, celebrities, and KOLs.
• Negotiate collaboration agreements and campaign deliverables.
• Monitor influencer performance and ROI.

6. Retail Marketing Support

• Coordinate in-store marketing activities and visual merchandising campaigns.
• Work closely with retail operations to ensure smooth execution of promotions.
• Monitor effectiveness of retail marketing initiatives.

7. Market Research & Competitor Analysis

• Conduct market research on consumer trends, fashion trends, and competitor activities.
• Identify opportunities to improve market share and customer acquisition.
• Prepare market insights and recommendations for management.

8. Budget Management

• Prepare and manage marketing budgets.
• Track marketing expenses and ensure cost-effective spending.
• Evaluate ROI of marketing activities and campaigns.

9. Performance Reporting

• Analyze marketing campaign results and customer engagement metrics.
• Prepare monthly marketing performance reports.
• Present recommendations and improvement plans to management.

10. Team Leadership & Coordination

• Supervise and guide marketing executives, designers, interns, and content creators.
• Ensure projects are completed within timeline and budget.
• Coordinate cross-functional activities with sales, retail, e-commerce, and operations teams.

RequirementsEducation

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Business Administration, Fashion Marketing, or related field.

Experience

• Minimum 3-5 years of experience in branding, marketing, or fashion retail marketing.
• Experience managing social media, campaigns, and product launches.
• Experience working with influencers and digital marketing platforms.

Skills

• Strong branding and marketing strategy skills.
• Excellent project management and organizational abilities.
• Strong copywriting and communication skills.
• Familiarity with Meta Ads, TikTok Ads, Google Analytics, and social media insights.
• Creative mindset with strong attention to detail.
• Leadership and team management skills.
• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Branding, Fashion Marketing, Public Relations, Digital Marketing, or a related field.
• Diploma holders with extensive relevant experience in fashion retail marketing may also be considered.
• Professional certifications in Digital Marketing, Social Media Marketing, Branding, E-commerce Marketing, or related disciplines will be an added advantage.
• Strong proficiency in Microsoft Office (Excel, PowerPoint, Word) and digital marketing tools.
• Knowledge of Meta Business Suite, TikTok Ads Manager, Google Analytics, Canva, Adobe Creative Suite, or other marketing software is preferred.
• Excellent written and spoken English, Bahasa Malaysia, and Mandarin (added advantage) to communicate with diverse customers, suppliers, and partners.
• Strong understanding of fashion retail trends, consumer behaviour, branding principles, and digital marketing practices.

Pay: RM3,500.00 - RM4,500.00 per month

Work Location: In person