Senior Communications & Marketing Specialist

Job Title: Senior Communications & Marketing Specialist

Location: Remote

Department: Administrative

Reports to: Chief Information Officer

Employment Type: Full-time, Exempt

Travel Required: Yes, up to 10%

Salary Range: $77,500 to $81,200 per annum

Summary

The Senior Communications & Marketing Specialist is responsible for developing, managing, and elevating BetterHealth’s internal and customer communications. This role plays a key role in defining, documenting and maintaining company-wide templates and brand guidelines. The Senior Communications & Marketing Specialist supports BetterHealth’s knowledge management efforts by structuring, organizing and maintaining internal documentation across platforms such as the intranet, SharePoint, and other knowledge management tools. This role requires strong writing and editing skills, visual and graphic design capabilities, and a high level of organization and attention to detail.

Essential Functions

Communications & Content Development

• Write, edit, and maintain clear, engaging content for internal and external communications, including emails, newsletters, presentations, brochures, websites, and annual report.
• Collaborate with leaders and subject matter experts to translate complex information into accessible, well-structured communications. While subject matter experts own technical accuracy, the Senior Communications & Marketing Specialist provides guidance on structure, clarity, tone, and visual presentation to increase impact and adoption.
• Explore and recommend additional technology tools to improve communication effectiveness.

Brand Standards & Templates

• Define, document, and maintain foundational brand standards, including visual identity elements such as colors, fonts, layouts, and usage guidelines.
• Design and manage company-wide templates for presentations, reports, and other commonly used materials.
• Ensure communication and marketing materials align with brand standards and present a consistent, professional image.

Visual & Graphic Design

• Create and maintain visual assets (presentations, newsletters, social and event materials), applying visual storytelling principles to enhance clarity, usability, and engagement.

Knowledge Management & Documentation

• Manage and improve knowledge management resources (intranet, SharePoint, and related tools) to ensure information is accessible, accurate, and well organized.
• Establish standards for documentation, structure, and version control.

Digital & Social Presence

• Manage BetterHealth’s social media presence and employer branding platforms (ex: Glassdoor, Indeed, etc).
• Monitor engagement metrics and recommend improvements.

Supervisory Responsibility: This position has no supervisory responsibility.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Written Communication: Produces clear, concise, and audience-appropriate written content.
• Visual Communication & Design: Applies strong visual design principles to enhance understanding and consistency.
• Brand Stewardship: Maintains and enforces brand standards across all materials.
• Organization & Attention to Detail: Effectively manages multiple content streams, templates, and documentation with accuracy. Plans, coordinates, and delivers communications projects on time.
• Collaboration & Stakeholder Management: Works effectively with leaders, subject matter experts, and cross-functional teams.
• Information Architecture & Knowledge Organization: Structures content and documentation in a way that improves usability, inclusivity and accessibility.

Education and/or Experience

• Bachelor’s degree in Communications, Marketing, Graphic Design, Public Relations or a related field.
• 6+ years of progressive experience in communications, marketing, or related roles, combining written content development, visual/graphic design, and brand or communications strategy in a professional setting.

Skills

Required

• Ability to create and maintain templates, style guides, or brand standards.
• Demonstrated experience in communications, content development, or marketing roles.
• Strong writing, editing, proofreading and content synthesis skills.
• Proficiency in presentation and document software (e.g., PowerPoint, Word).
• Working knowledge of visual/graphic/video design tools (e.g., Canva, Adobe Creative Suite, or similar).
• Familiarity with social media platform engagement analytics (likes, clicks, shares, etc.)
• Ability to organize and manage content across shared platforms such as intranets or SharePoint.
• Strong attention to detail and ability to manage multiple priorities.

Preferred

• Experience developing or managing an annual report or large stakeholder-facing publication.
• Familiarity with knowledge management or information architecture best practices.
• Experience managing social media or employer branding platforms.
• Ability to analyze engagement or usage metrics and apply insights to improve communications.

Physical and Environmental Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, and listen. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

Sedentary Work

• Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time)
• And/or a negligible amount of force frequently (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull, or otherwise move objects.
• Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
• Must be able to travel throughout and between facilities.
• Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.
• There is no occupational risk for exposure to communicable diseases.