Your mission

As a Content Marketing Manager at Blockbrain, you own how Blockbrain shows up in the market — across our website, blog, press, social media, and beyond.

You translate a technical product and complex enterprise use cases into stories that resonate with the decision-makers in different target audiences. Working closely with Blockbrains founders, sales, and product teams, you turn customer wins, product launches, and ideas into a steady stream of high-quality content that builds brand authority and drives pipeline.

In Your First 6 Months, You Will

Take ownership of the editorial calendar and establish a consistent publishing rhythm
Publish high-impact customer case studies
Drive measurable growth in organic traffic and LinkedIn engagement
Establish a baseline content performance dashboard and report on key KPIs

Own the content roadmap: Build and run our editorial calendar across blog, website, and social, ensuring every piece ladders up to a clear business goal.
Produce content that drives pipeline: Write blog posts, landing pages, whitepapers, case studies, factsheets, and other long-form content that turns interest into qualified leads.
Lead PR, thought leadership, and social: Build journalist relationships, secure media placements in business and tech publications, manage strategic press releases, and drive our LinkedIn presence on both the company page and founder profiles.
Own SEO: Conduct keyword research, apply on-page optimization, and write content that ranks — treating SEO as a natural part of your content process, not an afterthought.
Measure what matters: Own content performance reporting: track organic traffic, lead attribution, engagement metrics, and conversion rates. Use data to iterate and improve continuously.
Nurture leads through email: Own the content newsletter and support email marketing sequences that keep prospects and customers engaged across the funnel.
Activate through events: Support or lead the content production for webinars, virtual events, and thought leadership sessions in collaboration with sales and product.
Shape and protect the brand: Own our voice, messaging, and visual consistency across every external touchpoint, in close partnership with design.
Win in AI search: Develop how Blockbrain shows up in ChatGPT, Perplexity, and AI Overviews — a new and fast-evolving discovery channel that we're investing in now.
Turn customers into stories: Interview customers and transform their wins into case studies, ROI narratives, sales collateral, and social content.
Own the website content: Manage the blog, landing pages, partner pages, and newsroom on blockbrain.ai. Partner with performance marketing on lead-gen landing pages that convert.

Your profile

3+ years in content marketing in B2B SaaS or technical products: You have the portfolio to prove it.
Native or fluent German and excellent English: You write with precision and adapt your tone from a technical audience to a C-level decision-maker.
Outstanding writing skills: In both languages across formats (long-form, social, PR, web copy)
Solid SEO fundamentals: And genuine curiosity about AI search optimization
Hands-on experience with AI writing and research tools: Clear habit of using them daily
Solution orientation: When you run into a problem, you focus on finding a way forward, not explaining why it's blocked.
Organizational talent: You juggle an editorial calendar, press pipeline, product launches, and multiple stakeholders without dropping balls.
Comfort with startup pace: You thrive with ambiguity, move fast, and finish what you start
Degree in marketing, communications, journalism, business, or a related field — or equivalent experience that proves you can do the job.

Expected AI Skills

At Blockbrain, we don't just talk about AI — we use it every day. In this role, we expect you to:

Use AI tools (including our own Knowledge Bots) for research, first drafts, repurposing content across formats, and editing
Build AI-powered workflows: SEO research, brand voice consistency, competitive monitoring, or turning one source story into a full asset stack
Experiment with new prompting techniques, agents, and automations to multiply your output without sacrificing quality
Serve as an internal power user of our product and shape it with real-world feedback to the product team
Stay curious about emerging AI capabilities in marketing and apply them to your work

Why us?

Flexible Work Models: Full-time position on-site in [location] with flexible working hours.
Benefits: Deutschland-Ticket, Wellpass fitness membership, access to the latest AI tools, and regular company and team off-sites.
Top Team: International team with exceptional talents.
High Growth Potential: Steep learning curve in a fast-growing AI startup. A high level of personal responsibility and the freedom to actively shape processes.
Top Equipment: MacBook, iPhone, headset, and all the tools you need to perform at your best.

Blockbrain is an equal opportunity employer. We celebrate diversity and are committed to an inclusive work environment.

About us

The Demo Daten GmbH is a fictional company created by Personio to familiarize our customers with our software.

(Senior) Content Marketing Manager