Senior Digital Marketing Executive

Senior Digital Marketing Lead
Full-time or Part-time considered | Carlisle-based | Hybrid Working |
£35K–£40K DOE (pro-rata for part-time)

About CreativeHutch

CreativeHutch is a growing brand, design and digital marketing agency based in Carlisle, working with brands and businesses across Cumbria, the UK and beyond.

We help brands get clearer, bolder and more visible through branding, websites, content, campaigns and digital marketing that actually does something. Not just pretty things. Useful things. Strategic things. Work that helps businesses grow.

Our team is collaborative, creative and full of good ideas, with a shared drive to deliver brilliant work that makes a real impact for our clients. We’re now looking for an experienced Senior Digital Marketing Lead to join the team.

This is an exciting role for someone who loves the pace of agency life, can think strategically but isn’t afraid to get stuck into delivery, and wants to play a key part in shaping both client campaigns and CreativeHutch’s own marketing and growth.

Working closely with our brand, creative, digital and content team, you’ll help plan, manage and deliver integrated campaigns across paid, owned and earned channels for a lovely mix of clients, sectors and challenges.

It’s a brilliant opportunity for someone who wants to bring fresh thinking, digital know-how and a bit of magic to a growing agency with big plans.

The role:

We’re looking for a strategic, hands-on digital marketer with at least 5 years’ proven experience to join CreativeHutch and help shape, manage and deliver marketing activity across both client projects and our own agency growth.

This is a lead role for someone who can think strategically, organise brilliantly, keep projects moving and get stuck into the detail when needed.

You’ll confidently develop digital marketing strategies, manage multi-channel campaigns, create and guide content, analyse performance, and build strong client relationships.

You’ll be trusted to lead projects, manage multiple campaigns and take ownership of delivering meaningful results across a range of digital channels.

You’ll also play a key role in marketing CreativeHutch itself, helping us grow our visibility, share our thinking, showcase our work and attract more of the right clients.

We need someone confident with clients, comfortable leading conversations, commercially aware and able to bring structure, momentum and fresh thinking to a busy creative agency.

In short: someone who can help us make the marketing magic happen, without letting the plates wobble.

Key responsibilities:

Leadership & Ownership

• Take ownership of digital strategy, campaign direction and performance across key client accounts
• Act as the senior point of accountability for campaign performance and delivery
• Support the development of junior team members through guidance and review of work
• Contribute to improving internal processes, workflows and campaign standards
• Confidently challenge briefs and shape stronger strategic outputs for clients

Digital Strategy & Campaign Delivery

• Develop and execute multi-channel digital marketing strategies for clients and internal marketing activity
• Plan, manage and optimise integrated campaigns across paid, owned and earned media
• Build clear digital marketing roadmaps aligned to client objectives and growth goals
• Shape campaign thinking from the outset to ensure a strong strategic foundation
• Support CreativeHutch’s own marketing strategy to drive brand awareness and new business opportunities
• Take a full-funnel approach to digital marketing, ensuring paid, organic and content activity work together to drive growth
• Continuously identify new digital opportunities across emerging search, AI-driven discovery (AEO/GEO), and platform shifts

Paid Media & Performance Marketing

• Manage and optimise PPC campaigns across Google Ads
• Plan and deliver paid social campaigns across Meta, TikTok, LinkedIn and YouTube
• Monitor, analyse and continuously optimise campaign performance for ROI and growth
• Own campaign budgets across multiple client accounts, ensuring efficient allocation, ROI and performance-driven spend decisions

Conversion & Performance Optimisation

• Identify opportunities to improve conversion rates across campaigns, landing pages and funnels
• Work with design and development teams to optimise user journeys and campaign performance
• Apply testing and optimisation thinking across paid media and digital activity

SEO, Content & Search Strategy

• Lead SEO, AEO and GEO strategy to improve visibility, discoverability and performance across digital channels and emerging search environments
• Support on-page SEO and content optimisation across client websites and campaigns
• Plan and lead content-driven campaigns in collaboration with the creative and content team
• Create and shape content for websites, blogs, email campaigns and social media
• Working closely with the creative team to align messaging, tone of voice and output across all channels

Email Marketing & CRM

• Design and implement email marketing strategies and automated lifecycle journeys
• Segment audiences and support CRM and database management
• Use platforms such as Mailchimp, HubSpot or similar marketing automation tools
• Develop audience journeys that support long-term engagement and growth

Analytics & Reporting

• Analyse campaign performance using GA4, Google Ads, Meta Business Suite and other reporting tools
• Produce clear, insight-led reports with recommendations and actions
• Use data to identify opportunities for optimisation, growth and performance improvement
• Turn insight into action, not just reporting

Client & Team Collaboration

• Work closely with clients to understand objectives and deliver successful campaigns
• Support new business activity, including pitch input, proposals and campaign ideas
• Collaborate with designers, developers and content creators to deliver integrated work
• Manage projects, timelines and priorities effectively across multiple accounts
• Act as a trusted digital advisor to clients, helping shape strategic direction and priorities
• Lead client conversations around performance, opportunities and long-term growth
• Translate complex data and performance insight into clear, commercial recommendations
• Build strong, long-term client relationships based on results and trust

PR & Media Support:

• Support PR activity, including drafting press releases and identifying media opportunities
• Assist with campaign amplification and earned media activity where relevant

What we’re looking for:

Essential Skills & Experience

• Minimum 5 years’ experience in a digital marketing role
• Strong understanding of digital marketing strategy and campaign planning
• Proven experience managing PPC and paid social campaigns
• Experience across Google Ads, Meta, TikTok, LinkedIn and YouTube advertising platforms
• Strong understanding of SEO, AEO, GEO content marketing, email marketing and digital strategy
• Excellent copywriting and communication skills
• Experience using analytics platforms including GA4
• Strong organisational and project management skills
• Ability to manage multiple projects and deadlines confidently
• Commercial awareness and a results-driven mindset

Desirable

• Fast-paced agency experience
• Experience using HubSpot, Salesforce or similar CRM/automation platforms
• Google Ads, Meta, TikTok or CIM certifications
• PR and media relations experience
• Familiarity with WordPress or CMS platforms

What we offer

• Salary £35K–£40K depending on experience
• Hybrid working model
• Modern, open-plan creative studio in Carlisle
• 20 days holiday plus bank holidays
• Pension contributions
• Ongoing training and professional development
• Opportunity to work across a wide variety of brands and sectors
• Supportive and collaborative team culture
• Real opportunity to shape campaigns, ideas and agency growth

How to apply

Please send your CV and a short introduction explaining why you’d be a great fit for the role to:

Carol Wallace
carol@creativehutch.com

Application deadline: 29th May 2026

Pay: £35,000.00-£40,000.00 per year

Benefits:

• Company pension

Ability to commute/relocate:

• Carlisle CA3 8UB: reliably commute or plan to relocate before starting work (required)

Location:

• Carlisle CA3 8UB (required)

Work Location: Hybrid remote in Carlisle CA3 8UB