Senior Digital Marketing Executive

Position: Senior Digital Marketing Executive
Experience: 3+ Years
Department: Digital Marketing
Employment Type: Full-Time
Reporting To: Digital Marketing Manager / Marketing Head

Job Summary

We are seeking a creative and performance-driven Senior Digital Marketing Executive with 3+ years of experience to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have strong knowledge of SEO, social media marketing, paid advertising, content marketing, and lead generation strategies to support business growth and brand visibility.

Key ResponsibilitiesDigital Marketing Campaigns

• Plan and execute digital marketing campaigns across various online channels.
• Monitor campaign performance and implement optimization strategies.
• Support brand awareness and lead generation initiatives.

Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis.
• Implement on-page and off-page SEO activities.
• Monitor website rankings and organic traffic performance.
• Coordinate with content and web development teams for SEO improvements.

Social Media Marketing

• Manage social media platforms such as LinkedIn, Facebook, Instagram, X, and YouTube.
• Create and schedule engaging content.
• Monitor audience engagement and campaign effectiveness.

Paid Advertising

• Assist in managing Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Monitor ad performance, budgets, and conversion metrics.
• Optimize campaigns to improve ROI and lead quality.

Content Marketing

• Coordinate the creation of blogs, articles, social media posts, email campaigns, and promotional materials.
• Ensure content aligns with brand guidelines and marketing objectives.

Email Marketing

• Create and execute email marketing campaigns.
• Maintain subscriber databases and monitor campaign performance.
• Support lead nurturing and customer engagement activities.

Analytics & Reporting

• Track website traffic, campaign performance, and lead generation metrics.
• Prepare weekly and monthly performance reports.
• Provide insights and recommendations for campaign improvements.

Collaboration

• Work closely with sales, design, content, and development teams.
• Support marketing events, webinars, and promotional activities.

Required Skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Google Ads & Meta Ads
• Content Marketing
• Email Marketing
• Lead Generation
• Google Analytics (GA4)
• Google Search Console
• Marketing Automation Basics
• Basic Graphic Design Knowledge (Preferred)

Preferred Tools

• Google Analytics
• Google Ads
• Meta Business Suite
• LinkedIn Campaign Manager
• SEMrush / Ahrefs
• Canva
• WordPress
• Mailchimp / Brevo
• Zoho CRM / HubSpot CRM

Qualification

• Bachelor's Degree in Marketing, Business Administration, Communications, IT, or related field.
• Digital Marketing Certifications are an added advantage.

Experience Requirements

• Minimum 3+ years of experience in Digital Marketing.
• Hands-on experience in SEO, social media marketing, and paid advertising.
• Experience in lead generation and campaign management preferred.

Key Performance Indicators (KPIs)

• Website Traffic Growth
• Organic Search Rankings
• Lead Generation Volume
• Cost Per Lead (CPL)
• Conversion Rate
• Social Media Engagement
• Campaign ROI
• Email Campaign Performance

Preferred Candidate Profile

• Strong communication and interpersonal skills.
• Analytical mindset with attention to detail.
• Ability to manage multiple projects and deadlines.
• Creative thinker with problem-solving abilities.
• Team player with a results-oriented approach.

Pay: ₹20,079.99 - ₹25,837.45 per month

Work Location: In person