Senior Digital Marketing Specialist
- Itel Networks Inc
- Marketing Professionals
- Temporary
- Canada
- Canada
This is a temporary 14-month position.
Why iTel
We have our sights set high as we've built the largest business internet, voice, and data footprint in Canada. We are using our extensive network to connect people and workplaces across Canada while pushing the boundaries of what is possible by combining Canada's largest network with an extensive portfolio of next-generation technologies.
Our team is distributed across Canada, and we are 100% committed to remote work, enabling us to always hire the best person for the job, regardless of where they live. We're proud to have integrated the flexibility of remote work with the collaborative environment of a virtual office. As a leader in innovative technology solutions, we're using the best tools available to empower the close-knit teamwork and supportive, interactive culture that's been key to our success.
What You Will Do
You will define and deliver digital-first B2B marketing plans and campaigns, creating memorable prospective and existing customer experiences that help drive revenue. We are seeking an experienced individual to cover maternity leave for an initial fixed-term period of 14 months. This role will ensure seamless continuity of our Digital Marketing activities during the peer's absence, taking over responsibility for the management and optimization of our paid ad campaigns, our website, as well as our CRM workflows integrations and email automation, to support a fully integrated marketing and sales-driven growth engine for our organization. If you are digital savvy, have B2B MarTech experience, enjoy being innovative, and are excited about an opportunity to work remotely with a growing company, we would like to speak with you.
- Design, develop, and launch effective marketing programs and campaigns across strategically chosen channels and platforms.
- Work with Sales and Product to continuously develop new ways to engage with existing customers and qualified leads through online sources.
- Manage briefs and collaborate with creative agencies and contractor relationships (ie, copy & design external resources) for asset production as necessary
- Oversee and deploy all website enhancements, maintenance, and content/copy updates required, including SEO and AEO optimization needs, new landing pages, and other digital assets.
- Research and maintain keyword maps and implementation of SEO best practices.
- Safeguard our brand identity and maintain our brand’s tone of voice across all digital properties.
- Optimize all digital media channels to increase target audience reach and engagement.
- Social community management and cross-functional collaboration/coordination for support
- Own the customer journeys in HubSpot CRM, leveraging best practices for lead nurturing, dashboard reporting, and Account-Based Marketing (ABM) efforts.
- Manage and traffic PPC and retargeting campaigns across Google Ads and other platforms, providing data-driven analysis and reporting to optimize performance and budget allocation.
- Build and maintain a testing roadmap for emerging digital marketing communications strategies and technologies, to evaluate and implement, as warranted.
- Occasional maintenance of the Product Catalogue, including implementation of new product requests.
Qualifications
Post-secondary degree in Marketing or related field plus a minimum of five years’ recent, related experience. Some WordPress, CRM and Performance marketing experience (ie. Certification in Adwords, etc.), is a must for this role. Telecommunications experience (some product familiarity) is considered a strong asset. An equivalent combination of education, skills and experience may be considered.
Skills & Abilities
- Ability to thrive and adapt in a dynamic, fast-paced environment with multiple revenue streams, conflicting priorities and a robust product suite
- Proficient in Google Suite (Google Drive, Analytics, AdWords, Tag Manager, Youtube) as well as LinkedIn and other digital platforms relevant to B2B marketing
- Experience with CMS or E-commerce catalog management, specifically in maintaining data integrity, mapping product attributes, and streamlining the workflow for high-volume product updates, is considered a strong asset
- Proficient in setting up marketing automation and email systems (e.g., HubSpot, Salesforce Pardot) and integrating those systems with other technologies (ie. Wordpress)
- Excellent written and verbal communication
- Strong attention to detail and critical thinking
- Analytical with a strong understanding of inbound marketing concepts
- Adept at leveraging emerging AI technologies and keeping abreast of technology developments and marketing trends in relevant areas
- Committed to continuous learning and development
- Excel at working both independently, with minimal supervision and as part of a team or group of collaborators
Company Perks and Benefits:
- Internet allowance for employees who work remotely.
- Vacation starting at 3 weeks
- Paid personal days.
- Paid time off on your birthday.
- Lifestyle spending account to tailor benefits to your personal needs.
- Work from Home: Enjoy the flexibility of remote work.
- Comprehensive benefits plan: Health, dental, and vision coverage.
- ️ Employee and Family Assistance Program: Providing support for you and your family.
- Professional development: We support your growth with paid memberships, training, and development opportunities.
- Rewards and recognition system: Win prizes for your achievements.
- ✈️ Annual event: we meet in person with our colleagues at least once per year.