Senior Executive - Digital Marketing
Dear Candidate,
Whistling Woods International (WWI) is India’s premier Film, Communication & Creative Arts Institute. Since its inception in 2006, WWI has successfully delivered world-class education in all creative and technical aspects of filmmaking. Located inside Mumbai’s Filmcity Complex, students receive hands-on instruction in the discipline they want to pursue.
We at Whistling Woods International – Institute of Film, Communication & Creative Arts, founded by Mr. Subhash Ghai is currently looking for Senior Executive - Digital Marketing.
You may have a look at the official website of WWI at www.whistlingwoods.net
Department: Marketing
Job Responsibilities:
- Responsible for overseeing and managing all campaigns, including search engine marketing (Google AdWords and onsite search), social media performance marketing, online brochures & catalogues, and other revenue generating promotional campaigns.
- Responsible for strategizing paid campaigns and curating/planning content (including proofreading) for all marketing mediums I.e. ATL/BTL within the stipulated budget.
- Responsible for the number of leads generated to meet the respective programme target, return on investment (ROI) & cost per lead (CPL) for all the paid performance and brand campaigns.
- Responsible for managing website content and landing page content/ creatives for brand and CTA campaigns.
- Coordinating Pay-Per-Click advertising/online advertising and regularly review and amend keywords and ad groups to optimize performance.
- Maintain our presence on third party sites, looking into digital collaborations and tie-ups to promote the brand and push the admissions.
- Work with the social media agency in planning and coordinating a schedule of activity across all the social media platforms to expand our social media audience base. Overlook SEO and SEM along with the agency. Set goals for driving Social Media Channels growth (followers), engagement (comments, shares per post) etc. Manage daily ORM sheet.
- Help in developing an event calendar and ensure all Digital activities are aligned to the event calendar to ensure maximum ROI is obtained.
- Overlook and execute launch of any new programme/school on social media platforms including strategizing lead generation for the same.
- Email/ Whats app marketing push including overlooking the content/design for the same.
Skill Sets Required :
Google analytics, Social media advertising, Data Analysis, Digital Advertising Platforms, Content management & marketing
Digital Marketing strategy
Content marketing & Basic proof reading, SEO, SEM, PPC, Social Media Marketing, Analytics & Data Interpretation, Digital Advertising platform, Third Party collaboration & communication & Covering events for all digital platforms & campaign optimization.
Understanding of CRM.
Pay: Up to ₹55,000.00 per month
Benefits:
- Commuter assistance
- Health insurance
- Leave encashment
- Paid time off
Work Location: In person