Senior Growth & Creative Strategist (DTC E-Commerce)

About UsWe are a fast-growing health and wellness e-commerce brand focused on helping patients support recovery before and after surgery.We are looking for a strategic marketer who can help us unlock growth through better creative, messaging, customer insights, offers, and landing pages.This is not a traditional media buying role.We already run Meta and Google advertising. We are looking for someone who can identify what to test next, why it should work, and how to turn customer insights into winning campaigns.What You'll OwnDevelop new customer acquisition angles and messagingAnalyze ad performance and identify winning themesCreate creative testing roadmapsWrite creative briefs for creators and editorsDevelop landing page hypotheses and funnel recommendationsConduct customer and competitor researchIdentify new audience segments and buying motivationsWork closely with media buyers, creators, editors, and leadershipBuild repeatable systems for creative testing and iterationWhat Success Looks LikeWithin your first 90 days:Launch a structured creative testing frameworkDevelop multiple new acquisition anglesCreate a prioritized landing page testing roadmapIdentify key customer segments and messaging opportunitiesImprove creative velocity and testing outputGenerate clear insights that influence acquisition strategyRequirements3+ years in DTC e-commerce growth, creative strategy, or performance marketingExperience working with Meta advertising and paid acquisition funnelsStrong understanding of customer psychology and direct response marketingExperience developing creative concepts and testing frameworksExperience analyzing landing pages and conversion funnelsStrong analytical and communication skillsAbility to translate data into actionable creative and growth initiativesBonus PointsSupplement, health, wellness, or healthcare experienceExperience working with subscription brandsExperience with advertorials and long-form landing pagesExperience managing creators or UGC workflowsExperience supporting brands between $1M and $20M annual revenueImportantWe are not looking for someone who simply launches campaigns.We are looking for someone who can answer questions such as:Why are customers buying?What objections are preventing conversion?What should we test next?Which audience should we target?Which landing page should support this angle?How can we create more winning creative concepts?Application InstructionsPlease answer the following:Describe a brand where creative was the primary growth bottleneck. What did you do?What is the largest monthly advertising budget you have directly influenced?Describe a creative concept you developed that became a top-performing campaign.How do you identify new customer acquisition angles?Provide links or examples of campaigns, landing pages, or creative briefs you have worked on.As a final question:Imagine a health supplement brand spending approximately $20,000/month across Meta and Google. Growth has stalled. What are the first five things you would investigate and why?