Senior Growth Marketing Specialist

About the Role

We are looking for a senior‑level Growth Marketing leader who combines strategic vision, creative thinking, and hands‑on execution. This role is for someone who is entrepreneurial, proactive with ideas, and confident driving bold digital strategies that deliver measurable business outcomes.

You will shape growth programs for clients, architect innovative digital strategies, and push our agency’s capabilities forward. You bring a strong point of view, challenge assumptions, and introduce creative, data‑driven, AI‑powered approaches that elevate both client performance and our internal marketing maturity.

This role is ideal for someone who thrives in ambiguity, moves fast, experiments aggressively, and knows how to turn insights into powerful digital programs.

Key Responsibilities

Growth Strategy & Leadership

• Lead the development of innovative, multi‑channel growth strategies that drive measurable acquisition, engagement, and revenue outcomes.
• Identify and champion new growth opportunities across channels, customer journeys, and digital experiences - for both clients and the agency.
• Act as a senior strategic advisor, helping clients connect digital marketing to broader business objectives and long‑term growth.
• Introduce creative, unconventional, and high‑impact ideas that challenge clients to think bigger.
• Drive the evolution of the agency’s growth marketing offering, including new services, frameworks, AI‑enabled capabilities, and experimentation models.
• Build and refine internal processes, planning tools, reporting frameworks, and methodologies that improve efficiency and elevate our work.
• Stay ahead of digital trends, platform shifts, AI advancements, and emerging growth tactics — and translate them into actionable strategies.

Digital Marketing Execution

• Architect and oversee integrated digital marketing programs across paid media, ABM, SEO, email, content, social, landing pages, and automation.
• Develop creative, insight‑driven campaign strategies rooted in audience intelligence, testing, and performance data.
• Lead performance marketing initiatives including paid search, paid social, CRO, funnel development, and lead generation.
• Partner with creative, content, PR, and account teams to ensure campaigns are strategically sharp, creatively compelling, and flawlessly executed.
• Use analytics, experimentation, and AI‑powered insights to optimize campaigns and demonstrate clear business impact.
• Implement AI tools and workflows to accelerate content production, improve targeting, enhance personalization, and increase operational efficiency.
• Help build repeatable DM frameworks such as campaign plans, reporting templates, KPI models, AI search workflows, ABM playbooks, and more.

Client Consulting & Leadership

• Serve as a senior digital marketing consultant, providing strategic guidance, performance insights, and forward‑thinking recommendations.
• Facilitate strategic planning sessions, helping clients define goals, KPIs, audiences, and channel strategies.
• Present strategies, insights, and results with clarity, confidence, and a strong point of view.
• Support new business development by contributing to proposals, audits, pitches, and strategic recommendations.
• Build trusted relationships with senior client stakeholders and influence decision‑making.

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

Experience

• 5+ years in digital marketing, growth marketing, performance marketing, or a related leadership role.
• Entrepreneurial mindset; proactive, creative, resourceful, and comfortable building new things.
• Proven, eloquent communication, presentation, and client leadership skills.
• Successfully designed and executed growth strategies that drive measurable business outcomes.
• Deep experience across digital channels including paid media, SEO, ABM, email, content, social, automation, and CRO.
• Strong consulting and advisory skills; able to ask the right questions, uncover business needs, and translate insights into action.
• Demonstrated ability to lead campaigns end‑to‑end: strategy, execution, optimization, reporting.
• Hands-on experience with tools such as Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, Salesforce, and marketing automation platforms.
• Strong analytical skills with the ability to interpret data, identify insights, and drive continuous improvement.
• Experience in B2B and technical industries such as technology, legal, industrial manufacturing, financial services, mining and/or professional services is a strong asset.
• Agency experience preferred.

About Magnolia

Magnolia is a B2B marketing and communications agency whose mission is to empower our customers to engage, nurture and convert their leads to customers. Anchored in our strategy is to focus on every aspect of the customer’s digital journey. We believe in building lasting customer experiences by creating innovative digital programs that include PR, content strategy, and integrated digital campaigns that speak directly to the customer. For more information, visit: .

Pay: $65,000.00-$70,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off
• Vision care
• Work from home

Application question(s):

• What is the best results / KPIs from a B2B campaign you did
• Which B2B channels have you directly managed? Give us some details.

Education:

• Bachelor's Degree (preferred)

Experience:

• B2B: 5 years (preferred)

Work Location: Hybrid remote in Vancouver, BC V6E 2S1