Senior Manager Brand Strategy & Partnerships (f/m/d)

ABOUT OUR COMMUNITY

Team triumphs ego – and that’s how we play.
We keep it real – as a diverse team of talented individuals, we act together to make our world a happier place. Explore more about our community culture here: https://www.weareact3.com/culture-and-careers/

WHAT YOU'LL DO

The Senior Manager Brand Strategy & Partnerships role sits at the intersection of brand, innovation, technology and strategic collaborations - shaping how the brand connects with culture, industry, and future-facing ecosystems.

In this role, you will drive strategic brand initiatives, develop impactful partnerships, sponsorships, and scalable activation platforms, while providing strategic consultancy services across brand, innovation, mobility, B2B, and technology-related topics.

In your role, you will:

Strategic Brand & Partnership Development: Drive brand and partnership strategies, concepts, and activation platforms across marketing, innovation, mobility, selected sports and cultural environments, as well as future platforms, fairs & events, brand ambassadors, and strategic collaborations.

Strategy & Consultancy Services: Structure complex topics, develop strategic frameworks and decision logics, and translate business needs into clear recommendations, roadmaps, and executive-ready concepts.

Positioning & Storytelling: Develop strategic positioning, compelling storytelling, and narratives around brand, innovation, technology, and future mobility.

External Activation Platforms: Build and manage external activation platforms, brand collaborations, sponsorships, and partnership formats that increase visibility, relevance, and audience engagement across B2C and B2B environments.

Brand Frameworks & Strategic Concepts: Create brand communication and activation frameworks to ensure strategic consistency and alignment across initiatives and touchpoints.

Executive Communication: Prepare management and board-level presentations, strategic concept papers, workshops, and executive reviews with clear messaging, recommendations, options, and decision frameworks.

Strategic Partnerships & Sponsorships: Lead strategic partnerships and sponsorship initiatives in collaboration with internal and external stakeholders, including the evaluation, development, and activation of partnership assets and rights.

Analytics & KPI Responsibilities:

• Develop KPI frameworks for brand partnerships and activation platforms in close collaboration with the business intelligence team.
• Establish data-driven reporting and steering logic, including measurements of brand impact, visibility, audience engagement, and partnership performance.
• Support the development of strategic dashboards and decision-making frameworks.

WHO YOU ARE

Key Competencies

A key part of the role is to structure complex strategic topics and translate them into management-ready concepts, narratives, and presentations for senior stakeholders.

• Strong strategic and conceptual thinking skills with the ability to translate ideas into actionable initiatives.
• Experience in brand management, brand strategy, partnerships or innovation.
• Excellent ability to create management presentations, strategic narratives, and communication materials.
• Strong interest in sports, motorsports, innovation, future technologies and cultural trends.
• Proven stakeholder management skills with a proactive, self-driven mindset.
• Ability to collaborate effectively with the management board, cross-functional teams, creative teams, and external partners.

• Fluent in written and spoken German and English.
• Several years of senior-level professional experience in brand strategy, partnerships, marketing, or related fields.
• Experience working in dynamic, international, and cross-functional environments.
• Strong workshop facilitation and presentation skills, with the ability to structure discussions and develop compelling management-ready concepts, narratives, and presentation materials.
• Based in Berlin, Munich, or Herzogenaurach, with flexibility to travel between locations as needed.

YOUR BENEFITS

• act.3 on tour: join our community and work in an exciting international and interdisciplinary environment with over 18 community bases spanning 6 continents.
  
• Cafe BLOOM: Enjoy healthy food and drinks during office hours in HZO, plus great community moments.
• Dogs at the office: Bring your dog to work and get in some extra steps during the day when walking in the nearby woods.
• Mindset Moments & Training Tuesdays/Thursdays: Take part in regular physical or mental training sessions for the community.
• URBAN Sports Club membership or mobility card: Choose the benefit that best fits your lifestyle and daily commute.

YOU & ACT.3

act.3 is an equal opportunity employer. We believe real impact comes from real people and real stories. Everyone has a story to tell, and they should be heard, valued and respected. No matter where you come from, what you look like, or what you passion is. We celebrate our uniqueness and actively empower an inclusive and equitable world for all. Our community is for everyone, and so is our workplace. Mind matters more than numbers. We value real relationships built on trust and respect. We see each other at eye-level, inside and outside of work. This means we believe in heart counts and not headcounts. It’s our differences that we will shape the future of brands through people, community and culture and make our ideas happen.

About us

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work. We approach marketing holistically and have expertise in strategy, creative and experiences. We are now a global community with over 250 individuals in 18 global offices spanning 6 continents. We collaborate with handpicked partners all over the world to bring beauty to the spheres of sport, culture and sustainability.