Senior Manager, Paid Social
ABOUT THE ROLE
Jacob & Co. is hiring a Senior Manager, Paid Social to own the day-to-day strategy, execution, and optimization of our paid media program across Meta, TikTok, and other emerging channels. This is a senior individual contributor role for someone who has experience running paid media for luxury, fashion, beauty, or fine jewelry ecommerce brands.
You will own channel performance end-to-end: strategy, execution, optimization, measurement, and reporting. You will work closely with the e-commerce team on creative testing and partner with leadership to set growth targets and build the paid infrastructure to hit them.
RESPONSIBILITIES
Channel Strategy & Execution
- Own end-to-end strategy and execution for paid media campaigns across Meta and TikTok
- Develop campaign structures, audience strategy, bidding approach, and budget allocation across channels and territories
- Plan, launch, and manage prospecting, retargeting, and retention campaigns aligned to revenue and acquisition targets
Measurement, Attribution & Reporting
- Own pixel, tag, and conversion infrastructure across all paid channels, including server-side tracking and CAPI implementations
- Reconcile platform reporting against Shopify, GA4, and third-party attribution tools
- Build and maintain reporting covering ROAS, CAC, contribution margin, and channel-level performance
- Deliver weekly and monthly performance reports with strategic recommendations, not just data
Budget & Forecasting
- Manage the paid media budget with monthly and quarterly forecasting against revenue targets
- Recommend budget shifts, new channel investments, and pullbacks based on performance data
JOB QUALIFICATION
- Type: Full-time, in-office
- Target work week: 40 hours a week between 9 AM to 6 PM EST
- 8+ years of hands-on paid media experience
- Deep proficiency in Meta Ads Manager and TikTok Ads
- Strong technical foundation in tracking and attribution: Meta CAPI, server-side tracking, GA4, and ecommerce attribution platforms (Windsor.ai, Triple Whale, Northbeam, or similar)
- Strong analytical skills with advanced proficiency in spreadsheets and dashboarding tools
- Self-starter with a strong sense of ownership and the ability to operate without daily direction
- Comfortable working in a fast-paced, high-performance environment
Pay: From $160,000.00 per year
Work Location: In person