Senior Manager, Social & Content

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.

Our People

Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

POSITION SUMMARY

The women’s health brands at Pharmavite are rapidly growing with an innovative, omni-channel focus on addressing women’s health challenges through scientifically validated, naturally derived solutions that treat common healthcare needs and improve their quality of life.

We’re looking for a strategic and creative Senior Manager of Social & Content to lead the vision, strategy, and execution across Uqora’s organic social, YouTube, learning center, and public relations efforts.

This role will own how Uqora shows up in the world — shaping our brand voice, storytelling, and cultural relevance across channels. You’ll partner closely with internal teams and external agencies to develop content that educates, inspires, and drives meaningful engagement, while also expanding Uqora’s reach through earned media and partnerships.

This is a highly cross-functional and high-impact role, ideal for someone who thrives at the intersection of strategy, creativity, and execution.

KEY RESPONSIBILITIES

Strategy & Leadership

• Own the overarching organic and earned media strategy, including organic social (Meta and TTS), YouTube, learning center (blog), brand community movements, and PR.
• Define channel roles, content pillars, and messaging frameworks aligned with brand and business goals.
• Identify new opportunities to expand reach, relevance, and community engagement across platforms.
• Set clear KPIs and measurement frameworks to evaluate performance and optimize over time.

Content & Channel Management

• Lead external and internal partners in the development and execution of always-on and campaign-based content across Instagram, TikTok, YouTube, and emerging platforms.
• Oversee YouTube strategy, including editorial planning, creator partnerships, and content performance optimization.
• Partner with search expert and agency to develop engaging content for the website that drives SEO / AEO.
• Ensure all content is on-brand, educational, engaging, and rooted in audience insights.
• Partner with Growth and Creative teams to align organic efforts with broader marketing initiatives.

PR & Earned Media

• Partner with internal comms team to drive Uqora’s PR strategy.
• Manage internal and agency partners to secure high-impact media coverage, partnerships, and brand moments.
• Identify and activate timely cultural and editorial opportunities to elevate brand visibility.
• Support product launches and key campaigns with integrated earned media plans.

Agency & Partner Management

• Lead and manage relationships with external agencies (social, content, PR).
• Provide clear briefs, strategic direction, and feedback to ensure high-quality execution.
• Hold partners accountable to performance goals and timelines.
• Continuously evaluate and optimize agency structure and resourcing.

Analytics & Optimization

• Track, analyze, and report on performance across channels (engagement, reach, growth, earned media impact).
• Translate insights into actionable recommendations to improve content and strategy.
• Stay ahead of platform trends, algorithm changes, and best practices.

QUALIFICATIONS

• 8-10 years of experience in organic social, content strategy, and/or PR, ideally within health/wellness or consumer brands.
• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or a related field preferred.
• Proven experience owning and scaling organic social and/or YouTube channels.
• Strong understanding of PR and earned media strategy, including managing agencies.
• Experience developing content strategies that drive both engagement and brand affinity.
• Highly strategic thinker with the ability to execute and get into the details when needed.
• Strong creative instincts and a deep understanding of storytelling and audience engagement.
• Experience managing external partners and cross-functional stakeholders.
• Data-driven mindset with comfort using analytics to inform decisions.
• Passion for building meaningful, mission-driven brands

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist - you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team - to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being - as well as peace of mind. These rewards - plus our new recognition program - ensure employees feel supported both at work and home.

SALARY

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.

Bonafide is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Bonafide recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.

Bonafide also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email recruiter@pharmavite.com .

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT:

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

JOB ALERT FRAUD:

We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.

Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.

If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiter@pharmavite.com .

DISCLOSURE:

Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.