Senior Manager Web Strategy Marketing and Brand
Senior Manager Web Strategy Marketing and Brand
Date: May 21, 2026
Location: Toronto, ON – Hybrid/On-site
Requisition ID: 21046
Status: Regular
Business Unit: Corporate Relations, Engagement and Strategy
Grade/Band: Band 4
Shift Work:
The successful placement within the range will depend on qualifications, relevant work experience, and other applicable considerations.
Why join us?
The IESO is committed to ensuring Ontario’s electricity system meets the province’s needs today and into the future. We are charged with purpose, delivering reliable, affordable, and sustainable electricity for homes, businesses, and communities across the province. We are energized to grow, embracing opportunities to shape the future of a dynamic and evolving energy sector while advancing our careers. We are powered by teamwork, supported by diverse and passionate colleagues who foster respect, celebrate successes, and thrive on shared achievements. At the IESO, it’s not just what we do—it’s who we are!
Who we are
Our central role includes managing the provincial power grid in real-time, overseeing and evolving Ontario’s electricity market, engaging with government, municipalities and Indigenous communities, and planning for Ontario’s future electricity needs. Our employees play a key role in driving grid innovation, protecting the system from threats, advancing the province’s energy conservation programs, and forecasting and procuring the electricity resources we’ll need in the decades to come.
This is a non-unionized position that falls within the Coporate Communications Division of the Corporate Relations, Engagement and Strategy Business Unit.
What makes this role exciting
The energy sector is rapidly evolving, offering exciting new opportunities for those who want to make a difference.
Reporting to the Director, Corporate Communications, the Senior Manager of Web Strategy, Marketing and Brand is responsible for ensuring the IESO’s online presence and brand connects with its growing audience across Ontario. This role oversees two components of the IESO’s brand:
- The IESO’s corporate brand which focuses on the IESO’s role as Ontario’s electricity system operator and planner; and
- the Save on Energy brand which focuses on the delivery of energy efficiency programs to homes, businesses, and communities across the province.
What you’ll do
This role will oversee critical functions in support of the IESO’s efforts to drive and guide Ontario’s electricity sector and energy efficiency marketplace. Responsibilities for this role include leading and managing the following functional areas:
- Web Strategy: Ensure the IESO’s websites remain effective tools for users to find information about the many initiatives underway at the IESO. This includes ensuring web content is compliant with industry best practices and applicable laws/regulations.
- Social Media: Manage the IESO’s social media presence and strategy to help raise awareness and promote IESO initiatives as well as monitor social media for potential issues.
- Marketing: Develop and execute strategies to help inform and educate audiences about the important role the IESO’s plays in guiding Ontario’s electricity system and the range of energy efficiency programs the IESO offers through Save on Energy .
- Brand: Lead the management of the IESO’s corporate brand and Save on Energy brand.
- Graphic Design: Work with Business Units to develop graphic and design content to support IESO products. This could include infographics to support presentations and conference handouts, report layouts, social media posts, and other corporate initiatives.
The role includes the management of approximately 12 staff through direct and indirect reports and may perform other duties as assigned.
Role Requirements
Our team consists of experts from diverse backgrounds, each bringing their unique perspectives and skills.
To succeed in this role, you’ll need to possess the following skills:
- Strong strategic thinker and relationship builder, able to build trust with senior leaders across the company and influence decisions even when presenting a challenging or opposing point of view.
- Exceptional ability to identify risks to IESO’s strategic objectives as well as IESO’s reputation.
- Strong political acuity and understanding of risks and opportunities as they relate to the general public, media, and government audiences.
- Exceptional writing and presentation skills.
- Excellent analytical, problem solving, conceptual and strategic thinking skills.
- Capable of managing contracts with several communications, marketing and design agencies.
- Provide supervision to staff, including full responsibility for hiring and advancement, staff development, training, performance reviews, salary matters, all aspects of performance management, including dismissal, administering work programs and ensuring staff output effectively meet business needs and goals; ensuring quality, quantity, timeliness of work production to achieve business objectives.
- University degree or equivalent preferred.
- 10+ years of experience in public relations, marketing or related fields.
How We Support You
From a comprehensive total rewards program to dynamic learning and development opportunities—including job rotations to broaden your expertise—we empower you to define and shape your own success. When you join the IESO, here’s what you can expect:
- Best-in-class benefits and long-term support in the form of a defined benefit pension plan.
- Work in a dynamic and evolving sector that offers exciting opportunities and the chance to explore new career paths.
- Leadership that values meaningful discussions, welcomes feedback, and prioritizes career development.
- A strong, inclusive culture and a collaborative team environment with a shared passion for impactful work.
- Compensation packages that are regularly reviewed to remain competitive and to best accommodate the diverse needs of our employees.
Deadline
June 8, 2026. For future reference, please save a copy of the job posting as it will no longer be available once the posting closes.
Thank you for your interest in a career at the IESO. Only candidates selected for an interview will be contacted. Please note that the successful candidate must be legally eligible to work in Canada and will be subject to applicable background checks.
IESO will not conduct interviews or offer positions via online, text, chat or social media platforms. We will not gather personal information directly from candidates or potential candidates. Selected candidates will work with our Talent Acquisition team to ensure their application is processed.
The IESO currently has a 3-day in-office work week for applicable roles. Over the course of 2026, the IESO will advance plans to acquire additional office space to accommodate more in-office time. While the timeline for moving to a full 5-day in-office model has not yet been established, we are committed to keeping employees and candidates informed as plans progress and give them as much advance notice as possible to prepare for any changes.
We believe in opportunities for everyone.
At the IESO, we know that achieving great results depends on embracing diversity by attracting, developing, and retaining people from a wide variety of backgrounds. We do this by ensuring our recruitment and advancement policies are fair and equitable, and by creating an accessible and inclusive environment—one that values every team member’s unique skills and experiences and ensures they have the support they need to achieve their potential. If you require accommodation during the recruitment process, please let us know. We’re proud to say we’ve been recognized as a supportive, inclusive employer.
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