Senior Marketing Executive

Job Description (JD)Senior Marketing Executive

Organization: Pathfinder Educational Centre LLP
Location: Across West Bengal (Extensive Travel Required)
Employment Type: Full-Time
Salary Range: ₹20,000 – ₹35,000 per month (Based on experience and performance)

About the Role

Pathfinder Educational Centre LLP is seeking a dynamic and result-oriented Senior Marketing Executive to drive business growth, strengthen institutional partnerships, and expand the organization's presence across West Bengal. The ideal candidate will have strong experience in educational marketing, school relationship management, lead generation, and revenue growth initiatives.

Key Responsibilities School & Institutional Tie-Ups

• Develop and maintain relationships with schools, educational institutions, coaching centers, and key stakeholders.
• Identify and secure strategic school tie-ups to increase student outreach and enrollment opportunities.
• Conduct presentations, seminars, workshops, and career guidance programs in schools.

Lead Generation & Conversion

• Generate qualified leads through field marketing, events, partnerships, and referral networks.
• Coordinate with counseling and admissions teams to ensure effective lead conversion.
• Build and maintain a strong pipeline of prospective students and institutional partners.

Revenue Generation

• Drive admissions and revenue targets across assigned territories.
• Identify new business opportunities and growth channels.
• Monitor market trends and competitor activities to maximize revenue opportunities.

Marketing & Brand Promotion

• Plan and execute local marketing campaigns, promotional activities, roadshows, education fairs, and outreach programs.
• Coordinate branding initiatives to enhance Pathfinder's visibility across West Bengal.
• Support digital and offline marketing activities to strengthen lead generation efforts.

Centre Marketing Operations

• Oversee and support marketing activities across multiple centers.
• Ensure timely execution of campaigns and promotional initiatives.
• Track campaign effectiveness and provide actionable insights for improvement.

Reporting & Coordination

• Prepare regular reports on lead generation, tie-ups, admissions, and revenue performance.
• Collaborate with center heads and management to achieve business objectives.
• Maintain accurate records of marketing activities and institutional engagements.

Required Qualifications

• Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field.
• MBA/PGDM in Marketing will be an added advantage.

Experience Requirements

• 3–5+ years of overall experience in marketing, business development, educational sales, or institutional relationship management.
• Prior experience in the education, training, or edtech sector is preferred.
• Proven track record in school tie-ups, lead generation, and revenue achievement.

Key Skills

• School Relationship Management
• Business Development
• Lead Generation & Conversion
• Revenue Growth
• Field Marketing
• Communication & Presentation Skills
• Negotiation & Stakeholder Management
• Event & Campaign Management
• Territory Management
• MS Office and Reporting Tools

Desired Candidate Profile

• Self-motivated and target-driven professional.
• Strong networking and relationship-building abilities.
• Willingness to travel extensively across West Bengal.
• Ability to work independently and manage multiple territories.
• Strong analytical and problem-solving skills.

What We Offer

• Competitive salary package (₹20,000 – ₹35,000 per month).
• Attractive performance-based incentives with unlimited earning potential.
• Performance-based growth opportunities.
• Exposure to large-scale educational marketing initiatives.
• Opportunity to contribute to one of West Bengal's leading educational organizations.

Interested candidates can apply by sending their updated resume to hrexecutive@pathfinder.edu.in

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

• Kalighat, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Sales and Marketing : 3 years (Required)

Language:

• English (Required)
• Bengali (Required)
• Hindi (Required)

Shift availability:

• Day Shift (Preferred)

Willingness to travel:

• 75% (Required)

Work Location: In person