Senior Marketing Executive

Field Marketing Executive

Organization: Pravi Global IVF
Location: New Delhi
Experience: 3–5 years (Healthcare / Pharma / Field Sales preferred)

Role Overview

The Field Marketing Executive will be responsible for on-ground promotion, referral network development, and patient outreach. This role is crucial in building strong relationships with doctors, clinics, and local communities to increase patient inflow.

Key Responsibilities1. Doctor & Clinic Outreach

• Visit gynecologists, general physicians, and nursing homes regularly
• Build and maintain a strong referral network
• Educate doctors about IVF services, success rates, and treatment protocols

2. Referral Generation

• Identify and onboard new referral partners
• Maintain relationships with existing doctors for continuous referrals
• Ensure ethical and transparent communication

3. Patient Awareness Activities

• Organize fertility camps, awareness seminars, and OPD visits
• Distribute brochures and educational material
• Address basic patient queries and guide them to the clinic

4. Territory Management

• Cover assigned areas (city + nearby towns)
• Plan daily visit schedules and maintain visit reports
• Track competitor activities in the region

5. Coordination with Internal Team

• Work closely with counselors and digital marketing team
• Share feedback from field (patient concerns, trends, objections)
• Help improve messaging and services based on ground insights

6. Brand Visibility

• Ensure visibility of Pravi Global IVF in clinics, hospitals, and local areas
• Explore opportunities for local branding (banners, camps, tie-ups)

Required Skills

• Strong communication and relationship-building skills
• Confidence in meeting doctors and healthcare professionals
• Basic understanding of fertility/IVF (training will be provided)
• Self-motivated, target-oriented, and willing to travel

Key Performance Indicators (KPIs)

• Number of doctor visits per day/week
• New referral partners added
• Number of patient leads generated from field
• Conversion of referrals into consultations

Salary & Benefits

• Fixed salary + Travel allowance + Incentives based on performance

Ideal Candidate Profile

• Pharma/medical representative background is a strong advantage
• Local area knowledge is preferred
• Passion for healthcare and patient support

How to Apply

Send your resume to: 8009150040/8009150039

Job Type: Full-time

Pay: From ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person