Senior Marketing Manager, Brand & Partner - Hybrid
We deliver the best GIS solutions in the world, with the brightest minds on the map.
What if your work helped shape how countries respond to disasters, secure critical infrastructure, and manage climate risk?
At Esri Australia and across Boustead Geospatial, you will go beyond marketing technology - you will connect decision-makers with geospatial insight that drives real-world outcomes across Australia and South-East Asia.
Why this role
- Lead and govern the Esri distributor and Boustead Geospatial brands across APAC, ensuring consistency, quality, and impact at scale
- Define how strategic alliances go to market, shaping positioning, frameworks, and integrated partner marketing approaches
- Own regional brand activation, including delivering a high-impact, multi-country events strategy
- Drive the rollout and adoption of a new regional brand platform across diverse markets and stakeholders
- Partner with country leadership and global Esri teams to deliver a consistent and compelling brand experience
About the role
Reporting to the Chief Marketing Officer and sitting within the marketing leadership team, you will lead brand and strategic alliance marketing across the Boustead Geospatial Group.
You will be accountable for regional brand strategy, governance, and activation, alongside defining and enabling partner marketing frameworks across markets.
A key part of the role is leading a geographically dispersed events team across Australia, Indonesia, and Malaysia, owning events as a core brand activation channel.
Working closely with country leadership, sales, marketing, global Esri stakeholders, and external partners, you will ensure a consistent and high-impact brand presence across the full customer journey.
This is a strategic brand leadership role, operating in close partnership with demand generation teams rather than directly owning pipeline or revenue targets.
What you’ll get
- A regional leadership role with visibility across Australia and South-East Asia
- The opportunity to shape and embed a new brand platform at scale
- Direct collaboration with global Esri stakeholders and strategic alliance partners
- Autonomy to define and evolve partner marketing strategy and frameworks
- The opportunity to lead a multi-country team delivering high-impact programs
What you’ll need
- Proven experience in brand and/or partner marketing within B2B environments (technology, geospatial, SaaS, or complex solutions preferred)
- Experience leading regional or multi-market teams in a matrixed environment
- Strong capability in brand strategy, governance, and platform rollout across diverse markets and stakeholders
- Track record delivering integrated campaigns and partner activations across multiple channels
- Experience using events or field marketing as a core brand activation channel
- Ability to influence senior stakeholders and align cross-functional teams
- A strategic mindset, with the ability to translate positioning into clear frameworks, execution, and measurable outcomes
About You
- 7–10+ years’ experience in senior brand, marketing and/or partnership roles within B2B environments
- Postgraduate qualification in marketing, branding, or a related discipline (or equivalent experience)
- Proven success leading and developing high-performing, multi-market teams
- Strong track record across:
- Brand strategy, governance, and activation
- Strategic partner and alliance marketing
- Events strategy and delivery at scale
- Integrated, cross-channel campaigns
- Experience managing agencies, vendors, and partners to deliver aligned outcomes
- Strong project management and stakeholder engagement capability
- Current permanent, full-time working rights in Australia
- Leadership style aligned to Esri Australia’s core values
If you’re a brand and partner marketing leader who thrives at regional scale - balancing strategy with execution and driving brand excellence across complex environments - this is a rare opportunity to shape both market presence and long-term growth.
Discover how our values shape our impact, your journey begins with one click here: Our people.
No recruitment agencies please.
We are managing this recruitment process internally and will not accept unsolicited CVs or candidate introductions from agencies.
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