Senior Marketing Specialist

Sell stone. Serve people. Have fun.

Hard work doesn’t have to feel hard. Seriously. When you work at Select Stone, you get to spend your time with talented people, work for inspiring clients and surround yourself with the most beautiful natural stone around. Sure, the pay and learning experiences are great, but trust us when we say the people here are fun. If you’re tired of the same old and are looking for an opportunity you’ll absolutely love — give us a shout.

In your role as Senior Marketing Specialist, you will be responsible for executing the strategic marketing plan and driving brand visibility, customer engagement and business growth across digital and traditional channels. Working closely with the General Manager and Sales Team, you will play a key role in building and optimizing our marketing infrastructure — including marketing automation, lead nurture systems, content strategy, photography and a full digital presence.

This role requires strong content development skills, campaign management expertise and the ability to collaborate with cross-functional teams to ensure our marketing initiatives align with the company’s overall objectives.

Practically speaking, here’s what you’ll do on a day-to-day basis…

Marketing Strategy & Planning

• Build, own and execute the annual marketing plan across digital, content and traditional channels
• Develop campaign briefs, seasonal priorities and channel strategies in collaboration with the General Manager and Sales Team
• Manage the marketing budget and ensure cost-effective allocation across initiatives
• Track performance against KPIs and prepare regular reporting for management

Email Marketing & Automation

• Plan and execute a regular email marketing program including seasonal newsletters, product announcements and promotional campaigns to customers and trade contacts
• Build and optimize segmented email nurture sequences by product line and buyer type (builders, landscapers, architects, retail), including contact scoring logic.
• Develop and refine lead scoring logic (Cold/Warm/Hot) and ensure qualified leads are passed to Sales with appropriate context

Content Creation & Social Media

• Create high-quality content including copy, photography and video for all social platforms
• Engage with online audiences to grow brand presence and drive customer interaction
• Use photography and videography from jobsites and completed projects to support visual storytelling
• Build and grow the company’s marketing photo library through ongoing outreach, photo purchases and internal documentation of completed projects
• Create print and digital marketing materials including brochures, flyers and promotional items

Digital Marketing & SEO

• Maintain and update website content using Statamic CMS
• Update and optimize product pages with accurate specifications, photography and copy to reflect current inventory and product lines
• Plan, build and manage paid ad campaigns across Google Ads and Meta — including audience targeting, creative development, budget management and ongoing optimization to drive qualified leads
• Optimize website content for search engine performance and track web metrics through GA4

Events & Trade Shows

• Coordinate all aspects of trade show and event participation including logistics, booth materials, pre/post-event promotion and lead follow-up
• Build, set up and tear down booths at events, including assembling displays, arranging stone samples and ensuring the space is show-ready
• Coordinate ongoing project and product photography at jobsites, events and off-site locations as needed

Is This Role Right for You?

Do you love both creativity and strategy?
You’re someone who enjoys developing marketing campaigns just as much as analyzing performance and refining results. You understand how strong branding, content and digital marketing all work together to drive growth.

Are you passionate about content creation and social media?
From writing compelling copy to capturing engaging photography and video, you enjoy creating content that connects with people and reflects a strong brand identity. You also stay current with evolving social media trends and best practices.

Can you balance creativity with analytics?
You’re comfortable using data and insights to guide decisions, improve campaign performance and identify opportunities for growth across digital channels.

Are you highly organized and detail-oriented?
Managing multiple projects, deadlines and priorities comes naturally to you. You take pride in producing polished, accurate work with a high level of attention to detail.

Do you enjoy collaborating with people?
You build strong working relationships and communicate effectively with clients, contractors, suppliers and coworkers at all levels of an organization.

Are you proactive and self-motivated?
You take initiative, look for opportunities to improve processes and enjoy contributing ideas that help move projects and the company forward.

Do you have experience with modern marketing tools and platforms?
You’re comfortable working across digital platforms including social media, paid advertising, email marketing, SEO and analytics tools, and you understand how to use them to support business objectives.

Are you looking for an opportunity to grow with a company?
Whether you already have a few years of experience or you’re ready to take the next step in your marketing career, this role offers the opportunity to make a meaningful impact within a growing business.

Qualifications

Education & Experience

• Degree or diploma in Marketing, Communications or a related field
• 3–5 years of full-time experience in a marketing role (preferably B2B)
• Experience in landscaping, homebuilding, architecture or interior design industries is considered an asset

Technical Skills

• Proficiency in Adobe Creative Suite including Photoshop, Illustrator, InDesign, Lightroom and Premiere Pro
• Skilled in Microsoft Office including Word, Excel, PowerPoint and Outlook
• Experience using GA4, Google Ads, Meta Ads, LinkedIn, Mailchimp, YouTube and CMS platforms
• Experience in email marketing platforms (Brevo, MailChimp)
• Experience with marketing automation and lead nurturing strategies is considered a strong asset

Additional Requirements

• Must hold a valid driver’s license and have access to a reliable vehicle
• Willingness to travel locally for events, photography, jobsites and trade shows
• Comfortable working hands-on with natural stone and stone samples when preparing displays, sample books and trade show materials

What We Can Offer You

Typically, you’ll work full-time in the office, Monday to Friday. As a member of our team, you’ll enjoy:

• A competitive base wage in a positive and supportive work environment
• Health benefits after a 3-month waiting period
• Christmas shutdown, in addition to regular vacation
• Company parties and events, including bi-weekly barbecues

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.

Select Stone Inc. is an equal opportunity employer, and we are committed to accommodating applicants with disabilities throughout the hiring process. If you are contacted for a job opportunity, please advise us of any necessary accommodations.