Senior Marketing Specialist – Brand & KOL Marketing

Key Responsibilities

• Support the development and execution of full-funnel marketing strategies across awareness, consideration, and conversion, covering digital, social media, influencer, and traditional advertising channels.
• Analyze marketing trends, consumer behavior, and beauty industry developments in the Malaysia market to generate actionable insights and recommendations.
• Ensure brand consistency across campaigns, advertisements, content, and customer touchpoints while keeping the brand fresh, relevant, and appealing to the local target audience.
• Forecast campaign growth, ROI, and performance outcomes, working closely with product development and business development teams to align marketing activities with business objectives.
• Coordinate and guide cross-functional teams, including advertising, design, content, and creative teams, to ensure high-quality and consistent marketing materials.
• Plan and execute key brand initiatives, including beauty-related events, product launches, media activations, and high-profile influencer collaborations.
• Drive KOL and influencer seeding strategies to increase brand awareness, publicity, engagement, traffic, and sales.
• Lead and mentor junior team members, encouraging a collaborative, accountable, and performance-driven working culture.
• Monitor, analyze, and optimize campaign performance, preparing regular reports for senior leadership with insights and recommendations for future improvements.
• Manage marketing budgets and ensure resources are allocated effectively across campaigns to achieve performance goals.
• Stay ahead of beauty, social media, influencer, and consumer trends, identifying new platforms, tactics, and opportunities to strengthen brand visibility.
• Support additional projects assigned by senior leadership in line with broader business objectives.

Requirements

• Minimum 2 years of relevant marketing experience, preferably within skincare, beauty, cosmetics, personal care, or related industries.
• Experience handling marketing activities for the Malaysia Market.
• Strong background in content creation, creative briefing, campaign coordination, and social media marketing, especially on Instagram.
• Proven hands-on experience working with KOLs, influencers, creators, or talent agencies in Malaysia.
• Strong understanding of current beauty, consumer, digital, and social media trends in Malaysia.
• Excellent communication, creativity, stakeholder management, and project management skills.
• Able to work independently while collaborating effectively with internal and external teams.
• Prior experience in skincare, beauty, makeup, or cosmetics is an added advantage.

Pay: RM5,000.00 - RM7,500.00 per month

Benefits:

• Health insurance
• Maternity leave
• Opportunities for promotion
• Professional development

Work Location: In person