Senior Paid Acquisition Specialist + SEO

Senior Paid Acquisition Specialist + SEO

Work Setup:

• Onsite
• Night shift (US Pacific Time)
• Monday to Friday

Overview:

• This is a senior-level performance marketing role focused on handling paid acquisition from strategy to execution and continuous optimization. The position requires a strong focus on ROI, campaign scaling, and data-driven decision-making, with accountability for driving measurable results across multiple channels.

Key Responsibilities:

• Build and launch campaigns from scratch (audiences, keywords, ads, creatives)
• Manage campaigns on Google Ads (primary) and Meta Ads (required)
• Optimize campaigns daily based on performance (CPC, CPA, ROAS, conversions)
• Manage and allocate budgets efficiently
• Analyze funnel performance and improve conversion results
• Ensure accurate tracking and attribution (GA4, GTM, Meta Pixel)
• Run continuous testing and optimization cycles
• Handle multiple campaigns or brands
• Align paid campaigns with SEO and overall marketing strategy

Requirements (Non-negotiable):

• Google Ads Certifications (Search and Display) OR Meta Certification (Blueprint)
• Strong experience in Google Ads and Meta Ads
• Experience handling large ad budgets (at least $500K annually)
• Strong understanding of campaign structure, bidding, and optimization
• ROI-focused mindset (CPA, ROAS, profitability)
• Knowledge of GA4, attribution, and conversion tracking
• Can work independently and make strategic decisions
• Strong analytical and problem-solving skills

Nice to Have:

• Experience with LinkedIn Ads, TikTok Ads, or programmatic platforms
• Basic knowledge of SEO or AI-driven search
• Exposure to CRM or BI tools
• Experience in creative testing

Pay: Php140,000.00 - Php160,000.00 per month

Work Location: In person