Senior Paid Search & Digital Marketing Manager

Description

Help shape the future of TCS ONEsearch

As part of the TELUS Consumer Solutions (TCS) Marketing Communications team, we’re looking for a passionate and strategic team member to help shape the future of our key product portfolios across both mobility and internet. In this role, you’ll focus on Paid Search Marketing (SEM) for the full TCS portfolio - spanning TELUS, Koodo, and Public Mobile - building-out campaigns, detailed reporting, and collaborating closely with internal and external stakeholders. You’ll work alongside a talented, supportive team of marketing experts, with opportunities to learn, grow, and influence strategy across multiple brands in a fast-paced, entrepreneurial environment. This is a great opportunity to join TELUS in a 12-month maternity leave coverage role — a chance to make an immediate impact on high-visibility campaigns while gaining valuable experience with a leading Canadian brand.

Join Our Team And What We'll Accomplish Together

We’ve been on an exciting journey within TELUS Consumer Solutions, launching industry-leading mobility and internet products and creating best-in-class campaigns in partnership with global-leading OEMs such as Apple, Samsung, and Google. Together, we’ll create compelling, data-driven customer experiences that drive engagement, loyalty, and growth.

You will play a key role in shaping the voice of our brands - TELUS, Koodo, and Public Mobile - through personalized communications that span both mobility and internet, integrating TELUS’ Social Purpose, and celebrating the positive impact we make in communities across Canada.

What You’ll Do

• Own and manage the day-to-day performance of Paid Search campaigns for Koodo and Public, ensuring alignment with overall marketing and business goals

• Develop and execute strategic Paid Search campaigns that drive performance, efficiency, and growth across multiple portfolios

• Monitor, analyze, and optimize campaign performance using platforms like Google Ads, Search Ads 360, and analytics tools to improve KPIs such as ROAS, CPA, CTR, and conversion volume

• Build and present regular performance reports and insights to internal stakeholders and external teams, with a focus on actionable recommendations

• Manage budget allocations and pacing across campaigns, ensuring optimal use of spend and forecasting accuracy

• Collaborate with cross-functional teams including the digital primes, creative, and analytics teams, to align campaign strategies with broader marketing initiatives

• Identify and test new growth opportunities, features, and beta programs within Paid Search platforms, maintaining a forward-thinking approach

• Lead keyword research, audience targeting, ad copy development, and bid strategy implementation, maintaining high-quality campaign hygiene

• Provide strategic and tactical support within the Paid Search team as needed, stepping in during high-demand periods or special initiatives

Qualifications

What You’ll Bring

#LI-REMOTE

• 5+ years of hands-on experience managing Paid Search campaigns, with a strong track record of performance across Google Ads

• Proven success managing multiple large-scale accounts or portfolios, ideally in an agency or multi-client environment

• Strong analytical skills with experience using tools like Google Analytics, Looker Studio, Excel/Google Sheets, and platform-specific reporting dashboards

• Deep understanding of search engine marketing concepts, including bidding strategies, match types, audience targeting, conversion tracking, and attribution models

• Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights for both internal and external teams

• Highly organized and detail-oriented, with strong project management skills and the ability to prioritize across multiple deadlines and portfolios

• Innovative thinker with a passion for creating and executing strategies that drive results

• Ability to uncover opportunities for improvement by analyzing business challenges

• Passion for creative marketing trends, with a proven ability to implement campaigns rooted in consumer insight that gain recognition

• Natural collaborator with strong relationship-building skills, able to unite internal and external partners around shared goals

Great-to-haves:

• Strong understanding of SEO best practices and the interplay between paid and organic search

• Experience with paid social media advertising platforms (e.g., Meta/Facebook/Instagram ads)

• Familiarity with cross-channel attribution, conversion modeling, or setting up complex tracking (e.g., Conversions API, server-side tracking, Google Ads Data Hub)

• Experience with the creative development process (client or agency-side)

• Experience working with or leading other digital media channels (omni-channel campaigns)

• Experience launching working with Google’s demand gen and Pmax platforms

• Project management experience

• Undergraduate degree in marketing or a related field

• Proficiency with G Suite and/or MS Office applications