Senior Performance Marketing Executive
Are you someone who enjoys crafting high-performing campaigns?
senangPay - A DOKU Company empowers thousands of Malaysian businesses to accept payments seamlessly. Ever wondered how we reach the entrepreneurs and enterprises that process millions of transactions every day? That’s where you come in.
As our Senior Performance Marketing Executive, you are the growth engine of the company. You ensure our digital presence is as sharp, reliable, and innovative as our payment solutions. From mastering lead generation to scaling demand, you turn data into direction and clicks into customers.
Who We’re Looking For:
- Performance-driven mindset with strong execution ability
- Able to independently develop campaign strategy
- Comfortable balancing acquisition targets with broader growth initiatives
- Proactive, resourceful and data-oriented
- Team player who can adapt within a lean and agile marketing environment
What You’ll Be Doing:
Performance Marketing (Core Focus)
- Plan, execute, and optimise paid digital campaigns across Meta, Google, LinkedIn, TikTok, and other relevant channels
- Drive lead generation and merchant acquisition performance based on company OKRs and targets
- Monitor campaign KPIs including CPL, CAC, ROAS, conversion rate, and activation quality
- Manage and optimise advertising budgets efficiently to achieve target CAC, ROAS, and acquisition goals
- Collaborate with internal teams to improve landing page performance, conversion rates, and funnel efficiency
- Monitor lead quality and collaborate with sales teams to improve conversion-to-activation performance
- Conduct A/B testing on creatives, audiences, landing pages, and campaign funnels
- Work closely with the design and content team to improve ad performance and conversion
Demand Generation & Growth Support
- Support demand generation campaigns and promotional campaigns
- Assist in campaign execution for events, partnerships, webinars, and acquisition activities when required
- Collaborate with CRM and marketing teams on lead nurturing and conversion strategies
- Support tracking, reporting and optimisation of marketing funnels and customer journeys
Reporting & Optimisation
- Prepare regular campaign performance reports and actionable insights
- Ensure proper tracking, attribution, pixel implementation, UTM governance, and reporting accuracy across marketing platforms
- Continuously identify growth opportunities, audience insights and campaign improvements
Requirements
- 3–5 years experience in performance marketing, digital acquisition or growth marketing
- Hands-on experience managing Meta, Google, TikTok and LinkedIn Ads campaigns
- Strong analytical skills with familiarity in campaign reporting and optimisation
- Familiarity with marketing automation, CRM workflows, and lead lifecycle management
- Able to work in a fast-paced and target-driven environment
- Strong ownership mindset and ability to support cross-functional marketing initiatives
- Experience in fintech, SaaS, or SME-focused industries is a plus
- Google Ads, Meta Blueprint, or related certifications are an advantage
Perks:
- Hybrid working arrangement
- Optical & Dental benefits
- Outpatient visits and Medical Insurance
- Team lunches
- Opportunities for continuous growth & learning
5Gs - Our Growth DNA.
The more you resonate with them, the more you'll find yourself a good fit.
- Give First: Prioritize a merchant and partner-first mindset, solving challenges with trust and dedication.
- Get It Done: We take ownership, act with urgency, and follow through to deliver results.
- Grow Relentlessly: We pursue continuous growth and innovation, embracing feedback openly.
- Grounded In Data: We base decisions on data, distilling insights to drive better outcomes.
- Go Together: We don’t work in silos – we support each other openly and succeed as one team.
Company Website: https://senangpay.com/
We are an equal-opportunity employer and value diversity at SenangPay. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, or disability status.
Pay: RM5,000.00 - RM8,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Maternity leave
- Professional development
- Work from home
Application Question(s):
- What is your expected salary for the role?
Work Location: Hybrid remote in Kuala Lumpur (Kuala Lumpur)